Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Nearly 50 states’ attorneys general join in antitrust investigation of Google
Facebook is also being investigated in another multistate action lead by New York.
It’s time to restore identity and trust to digital communications
Innovation to identify legitimate senders and eliminate bad actors are part of today's technology complexities in need of industry-wide cooperation.
Testing your email marketing to improve your deliverability
Marketers have more control over email optimization and deliverability than they may realize.
Facebook testing two new ad features: in-app checkout for Facebook ads, new ad unit for Instagram
A small set of advertisers have access to the the in-app checkout feature for Facebook News Feed ads.
Social Shorts: Facebook’s face recognition setting, YouTube’s latest safety efforts, the NFL on Tik Tok
The social media marketing week in review: A round up of news and announcements you may have missed.
Cleaning up digital ad pollution
Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives conversion.
7 rules of deliverability to set you up for the holiday season
There are fundamentals that will help you achieve credibility and consistent deliverability but it requires a long-term strategy. There are no quick fixes.
Amazon 1-day shipping could have big impact on retail competitors, ad spending
Further Prime growth could impact other retailers and marketer ad spending.
Vibenomics launches out-of-home audio advertising marketplace to target customers in-store
The audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S.
What’s the trick to Story Ads that work?
In the latest installment of Marketing Land's series on the evolving landscape of paid social, we're talking to advertisers about Instagram and Facebook Story Ads.
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales, digital media and more. Here's how to keep your skills sharp and gain new ones.
Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting
The new feature addresses many of VLOOKUP's limitations.
State AGs prepare to announce antitrust investigation against Google, potentially others
The new investigation adds more pressure and potential expense for tech companies but it's not a game changer.
We audited Google Ad recommendations: What we learned will surprise you
The analysis revealed adding sitelinks to ads and replacing trademark terms can help but optimization scores of ad copy might not. In the end, a human-led strategy is still critical for success.
YouTube settlement with FTC includes $170M fine, changes to how it monetizes children’s content
The company said it will stop serving up personalized ads on kid videos.
Complaint alleges that Google is circumventing GDPR with RTB personal data sharing
Brave's Dr. Johnny Ryan argues Google is enabling non-consensual data transfers with "hidden push pages."
Here’s how to build on your email success
How you manage your wins is just as important as managing failure if you want your email program to keep growing.
Android 10 (formerly Q) is rolling out for Pixel phones today, later for others
The OS update emphasizes user control, privacy and security.
Facebook confirms it is considering removing “Like” counts
The experiment follows Instagram's recent test to remove "Likes" on its platform.
YouTube to phase out exact counts for public-facing subscriber numbers
Starting September 2, the platform will begin showing abbreviated subscriber counts for channels with 1,000 or more subscribers.
Social Shorts: Facebook Messenger updates, more AR effects in Snap Lens Studio, new CMO hires
The social media marketing week in review: A round up of news and announcements you may have missed.
The MarTech Minute: Apple offers rare apology, Cisco’s eyes a new acquisition and SAP’s new content hub
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters.
Spotify’s rumored ‘Create a podcast’ feature could be a valuable resource for marketers
The "Create a podcast" button discovered in the Spotify app would allow users to create podcasts via Anchor, an app Spotify purchased in February.
Facebook rolls out automated lead generation feature for Messenger to all advertisers
First announced in May, the lead gen platform works with Facebook's click-to-Messenger ads.
Will Rich Communication Services (RCS) revolutionize business messaging?
Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far behind.
3 Trends from Prime Day 2019 to guide your Black Friday and Cyber Monday Amazon strategy
Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps.
Report: There’s almost no correlation between online and offline consumer conversations
Brands can’t rely on “social media listening” as a proxy for broader consumer sentiment
Facebook introduces new policies for political, social issue ads ahead of 2020 elections
The latest updates will start mid-September and advertisers running political, electoral or social issue ads will have until mid-October to comply.
The importance of an effective review management workflow
Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you can.
Google moves to simplify, standardize content policies for publishers
The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager.
Report: Email engagement benefits from less send frequency, subject line keywords
A new benchmark report from GetResponse analyzes email marketing tactics that drive conversions.
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be smart.
Study indicates drastic improvements to managed inbox optimization
Return Path's 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs.
Housing, employment, credit advertisers on Facebook must now use Special Ad Category option in Ads Manager
The new feature restricts ad targeting options and prevents advertisers from using Lookalike Audiences to prevent discriminatory ad practices.
Instagram confirms it is testing increased ad loads in Stories
The company reports it is experimenting with running back-to-back Story ads from different advertisers.
Analyst firm: Google smart speaker shipments dropped in Q2 2019
But a rival firm said the picture was much brighter for Google's Assistant devices.
Video marketing tops list of marketers’ priorities, voice search ranks low
According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months.
Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules
“We do not grant exceptions to our tracking prevention technologies to specific parties," the WebKit document states.
Marketers want more data, analytics, tech for improved personalization [Study]
According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire.
How brick-and-mortar retailers can succeed on Amazon
Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well.