Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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B2C marketing automation: The tools, tactics and prerequisites for success
Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it's all about revenue.
You need to glue your martech stack together. Here are some of your options.
To get the most out of your data, you need to integrate the various platforms in your stack. That's not often easy to do.
HubSpot’s Content Hub: How does it impact marketing’s future?
Discover why HubSpot’s Content Hub points to tech stack consolidation, and how this AI-led feature actually underlines the need for human expertise.
Accessibility matters: Strategies for building an inclusive brand
Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.
Salesforce piles on the Einstein Copilots
Salesforce continues to go all-in on generative AI and data with new AI Copilots announced at Connections.
What does ‘better data quality’ mean for marketers? And how do we get there?
A step-by-step guide to improving the quality of your marketing data and keeping it there.
Google unveils AI-powered advertising tools at Google Marketing Live
New tools, many of them AI-powered, will soon change how ad experiences are created by advertisers and experienced by customers.
There are 10 types of CDP. Here’s why that matters
Discover the focus, use cases and weaknesses of 10 different types of customer data platforms.
Investment in martech companies down 87% vs. Q1 of 2023
The first quarter of 2024 saw $1.8 billion invested in martech companies, down from $13.2 billion for the same period last year.
Martech consultants are the secret weapon for conquering martech complexity
Uncover the evolving role of martech consultants in guiding enterprises through martech strategy, product selection and stack implementation.
Not too hot, not too cold: How to build the perfect martech stack
Strategies for finding the right balance of martech tools to achieve your marketing goals and drive business success.
AI in contextual advertising: Beyond the basics
See how AI is enhancing contextual advertising, allowing for more precise audience segmentation and improved ad placement.
Martech cut of budget falls to lowest level in 10 years
Gartner survey finds technology getting 23.8% of marketing budget this year, down from 25.4% in 2023. Paid media jumped from 25.6% to 27.9%.
MOps alignment and core responsibilities: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: How MOps aligns with the marketing function.
Curb introduces one-stop advertising solution
Ride-hailing app Curb launches Curb Journey Connect, allowing advertisers to plug into mobile and in-cab screens in over 40 U.S. markets.
Marketing artificial intelligence (AI)
Meta rolls out genAI features for advertisers
Current and upcoming tools in Ads Manager’s Advantage+ creative suite aim to cut down on creative production time for scaled-up campaigns.
Martech’s long tail: Countless tiny atoms
The martech space is certainly growing rather than consolidating, but the growth is in small solutions and solutions incorporating pre-existing AI models.
14,106 martech tools reveal 3 trends you should master
What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks.
Lead scoring for existing customers: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to score and act on leads among existing customers.
Marketing artificial intelligence (AI)
Salesforce delivers Unified Knowledge to service agents
Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud.
Marketo April 2024 releases: Webinar enhancements, Activities API update and more
April's update also includes changes to permission for both users and admins.
HubSpot’s April 2024 updates: More AI tools, refined service features and more
The latest updates will help you transform business operations with AI-assisted workflows and big service updates.
IAB NewFronts rings in the age of digital video dominance
This week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for connected consumers.
Unlock marketing efficiency: The essential guide to martech stack optimization
Gain a competitive edge by ensuring your marketing technology stack is always optimized for operational excellence.
Do CMOs really understand how their teams use martech?
And how much does it matter if they don’t?
3 ways brands can build trust with privacy-concerned consumers
Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference.
Video ad spend expected to rise 16%, surpassing linear TV this year
IAB's Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the first time.
10 things to do if your martech solution vendor gets bought
Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here's what you need to know to handle it.
HubSpot launches new genAI-powered Content Hub
HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates.
How to align processes to drive martech utilization
Conduct a marketing processes and technology audit, map platforms to the buyer's funnel and streamline your martech stack.
3 considerations before leaving your martech vendor
Understand if it's time to move on by evaluating solution fit, looking into your vendor's plans and exploring the competitive landscape.
Adtech’s approaches to greener marketing
Mastercard and HSBC Bank were among those discussing ways to reduce carbon emissions at the Green Media Summit.
Customer relationship management (CRM)
Salesforce reportedly close to deal for Informatica
The deal would give the CRM giant powerful data managing tools, a significant customer list and more AI technology.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 11
A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home.
The effectiveness crisis in B2B marketing: Why MOps must shift focus now
Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate.
Customer relationship management (CRM)
MarTech’s CRM experts to follow
CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments.
Martech’s moment of truth: Why product excellence beats slick sales pitches
Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers.
Chase launches media network
The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to.
How marketers can help boost martech utilization
Practical steps to boost martech utilization and streamline operations for improved performance and efficiency.
LinkedIn introduces CTV ads for B2B campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.