Ecommerce
MarTech is your source for ecommerce content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Shoppers are increasingly using digital channels to buy products, even when they visit physical stores. It’s no longer a question of if your customer is online, but how you can use specific touchpoints to help them on their journey. This transformation in experience brings retail chains, direct-to-consumer brands and even traditional consumer packaged goods in closer competition as they all strive to deliver the seamless purchase options their customers prefer.
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Marketing artificial intelligence (AI)
Third-party data in advertising: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using third-party data in an advertising campaign.
Strong Cyber Week sales show consumers are willing to spend
U.S. consumers spent $12.4 billion on Cyber Monday, up 9.6% YoY, demonstrating that consumers are willing to wait for substantial discounts.
Google gives advertisers new generative AI tools for the holidays
New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech.
5 Black Friday trends marketers can act on this holiday season
42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalize.
Meta partners with Amazon to streamline advertisers’ conversions
The collaboration, called "the most significant ad product of the year," lets U.S. consumers buy products while on Facebook and Instagram.
Onesend and ActiveCampaign support Australian office gear sales
Stuart and Dunn Office Choice relies on ActiveCampaign locally and Onesend nationally to reach both B2B and retail audiences.
Omnicom’s Flywheel acquisition signals the start of a revolution
The third digital commerce revolution is here. It's a good time to be a growing platform with digital and retail media capabilities.
Google rolls out new shopping features to boost conversions
Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page.
Walmart launches shoppable ads on NBCUniversal’s Peacock
The ad partnership debuts shoppable episodes of Bravo’s “Below Deck Mediterranean” using NBCU’s Must ShopTV experience on Peacock.
TikTok users have post-holiday shopping plans
TikTok users have big plans for after the holidays. Here’s what the video platform found out about its audience’s interest in post-holiday promotions.
Lisa Peyton: Spotlight on the expert
Lisa Peyton discusses the early days of immersive spaces like Second Life and how AI will democratize 3D worlds in the future.
Consumers look to use AI for holiday shopping
69% of consumers say AI makes discovering new products and brands easier, according to a Sapio Research study.
Samsung sees success with shoppable TV ads
Given the relative recency of shoppable ads on smart TV, consumer adoption seems widespread.
Why Dollar Shave Club cut its homegrown ecommerce system
The popular DTC brand implemented a Shopify-centric stack that includes Ordergroove, Gorgias, Klaviyo and Shopify Plus.
Mobile apps see a surge in consumer use and spending
Consumers spent $100 billion on mobile apps faster than ever this year and emerging markets saw a big increase in app use.
Amazon Prime Big Deal Days sales hold steady for other retailers too
Shoppers waited patiently for deals throughout the two-day event and were nudged by predictive AI, according to Salesforce.
73% of marketers planning to up RMN spend
43% of those surveyed reported positive results from campaigns already run on retail media networks.
How Georgia-Pacific connects with customers on retail media networks
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
Adobe forecasts 4.8% growth YoY in online holiday spending
Adobe predicts strong growth YoY in ecommerce for the 2023 holiday season. Plus, mobile hits a major milestone.
A look ahead to Amazon’s Prime Big Deals Days
Amazon Prime members are gearing up to get a head start on holiday shopping in October, says a survey from Bazaarvoice and Dynata.
Holiday online sales likely to remain flat YoY
What marketers in retail need to do to avoid disappointing holiday sales this year.
Retailers invest in GenAI and media networks
Shoppers say that they enjoy an increasingly hybrid digital/physical shopping experience. Latest figures from Salesforce.
Criteo to use image recognition to help connect online and offline channels
A new partnership with Phuzion Media will give retailers better visibility into traditional offline media.
Salesforce announces new Commerce Cloud integrations
Salesforce extends Commerce capabilities across marketing, sales and service channels.
Ecommerce sets new Prime Day record, up 6.1%
U.S. online sales reached $12.7 billion over two days, lifted by hot product categories and retail media networks.
Ecommerce trends to watch for this Prime Day
Shoppers will have a wide variety of deals to choose from on Prime Day, July 11 & 12. Many deals will come from ecommerce and in-store competitors.
IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
Scott Brinker unveils 2023 martech landscape
Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.
D2C beauty shoppers are split between low prices and scarcity
Most beauty shoppers seek bargains, while “super fans” will pay full price for exclusive items.
SAP moves to a composable commerce offering
Composability is the latest stage on SAP's commerce journey along with a range of new composable storefronts.
Salesforce, Google partner on local commerce
A new integration will help merchants using Commerce Cloud highlight local availability of products across Google surfaces.
More ecommerce shoppers using buy-now-pay-later
Marketers should highlight the availability of BNPL and how it can aid consumers concerned about credit card interest rates.
SAP gives up its stake in Qualtrics
The experience management platform will be acquired by Silver Lake and CPP investments for $12.5 billion.
Digital experience platforms buyer’s guide
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
Digital experience platform (DXP)
What is a digital experience platform or DXP and is it the future of content management?
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
Why we care about loyalty marketing
Learn why loyalty programs are a win-win for brands and customers and ways marketers can reward customers across various channels.
Feds finally file anti-monopoly suit over Google’s adtech
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
Salesforce announces retail media network innovations
Salesforce for Retail and Commerce Cloud announce the twin aims of helping optimize the retail advertising business and improve the retail customer experience.
Pinterest announces clean room partnership with LiveRamp
The new clean room will be used to help activate Albertson’s retail media network.
Final 2022 holiday numbers break ecommerce records
Despite economic concerns, consumers responded to discounts in key categories like toys.