Digital advertising
MarTech is your source for digital advertising content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.
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Meta partners with Amazon to streamline advertisers’ conversions
The collaboration, called "the most significant ad product of the year," lets U.S. consumers buy products while on Facebook and Instagram.
How reducing your carbon footprint can save you money and increase ad impact
Crimtan's CTO explains what you can do to improve your marketing's efficiency while also aiding in the fight against climate change.
Walmart launches shoppable ads on NBCUniversal’s Peacock
The ad partnership debuts shoppable episodes of Bravo’s “Below Deck Mediterranean” using NBCU’s Must ShopTV experience on Peacock.
Marketing artificial intelligence (AI)
AI ad spending has skyrocketed this year
Advertisers spent $40.2 million through September 2023, nearly four times more than 2022 investments in the same period.
EU authorities ban Meta from using personal data for advertising
The ban will begin in two weeks and appears to cripple Big Tech's ability to sell first-person data used by marketers.
TikTok users have post-holiday shopping plans
TikTok users have big plans for after the holidays. Here’s what the video platform found out about its audience’s interest in post-holiday promotions.
Become a data champion by mastering marketing analytics automation
In this webinar, you'll gain the power of optimizing campaign performance effortlessly across all channels.
Europe gets ad-free Facebook and Instagram subscriptions
Company also puts a "temporary" ban on advertising to minors to avoid violating new EU privacy protections.
Amazon ad services revenue up 26% to $12 billion in Q3
The retail giant attributed its exceptional performance to investment in AI and its ongoing collaborations with ad partners.
Build trust and boost profits with programmatic ads
This digital advertising webinar will help you stay ahead with consent-driven ad strategies.
Diversity and inclusion in marketing
New adtech partnership unlocks inventory for multicultural publications
Basis Technologies and Direct Digital Holdings connect to allow companies of all sizes scale up advertising on multicultural publishers.
Meta third-quarter revenue up by 23%
Surging digital ad market and layoffs combine to give Facebook parent $11,6 billion in profit, more than twice what it was a year earlier.
Snap revenue up 5% on stronger digital ad market
The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers.
Yelp unveils enhanced ad targeting
Neural network usage has reportedly improved its search results, photo classification abilities and Waitlist accuracy.
Gene De Libero: Spotlight on the expert
Gene De Libero’s expertise in digital transformation is rooted in his participation in the early days of social networks and digital out-of-home.
Mobile apps see a surge in consumer use and spending
Consumers spent $100 billion on mobile apps faster than ever this year and emerging markets saw a big increase in app use.
Pepsi, McDonald’s and the latest in digital out-of-home
Brands and tech leaders at the DPAA Summit offered a vision of more dynamic omnichannel engagement driven by data and DOOH.
AI-powered marketing in 2024: A playbook for success
From CTV to LinkedIn and beyond, this webinar will give you tips for them all.
73% of marketers planning to up RMN spend
43% of those surveyed reported positive results from campaigns already run on retail media networks.
AdMob policy update: Indirect monetary items can be offered as rewards
Marketers can now implement incentives like discounts, loyalty points, and complimentary shipping in their ad units to improve engagement.
How Georgia-Pacific connects with customers on retail media networks
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
Samsung Ads introduces new CTV ad types
Through a partnership with BrightLine, Samsung Ads expands its dynamic ad inventory to achieve real-time dialog with viewers.
State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite
The experience will take fans through virtual environments based on new Sheeran songs, with exclusive performances by the artist.
Adobe Experience Cloud on pace for record earnings
These earnings results came before Adobe announced it was adding the Firefly image generator to its products.
IAB releases new guidelines as retail media networks mature
Advertisers say they’ll increase RMN investment but they want standardization, a new study from the IAB finds.
Online close to edging out physical stores for holiday buying
Hope you like getting clothes: 70% of shoppers say they will be giving apparel this holiday season,
Google is rolling out Topics-based tracking for Chrome
Google's Enhanced Ad Privacy tech lets websites serve ads based on your browser history – unless you manually disable it.
Google to make political ads disclose AI content
Political campaigns must clearly state when AI-generated images and audio have been used from November.
4 tips to prepare for Black Friday and Cyber Monday
Ace your holiday promotions with this step-by-step guide.
CTV viewing hours rise 21%
73% of U.S. households now stream, up from 69% in 2022. Streaming trends from Comscore's State of Streaming report.
Microsoft Advertising Editor expands audiences to all markets
The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM.
Reddit launches AI keyword research tool
Keyword Suggestions is a new feature in Reddit Ads Manager that aims to help advertisers boost reach and efficiency of campaigns.
Gen Z teens are watching YouTube ads and recalling what they’ve seen
YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
Mastering the art and science of creative analytics
In the new analytics landscape, creative execution emerges as the key optimization lever for optimal brand performance and sales.
Which types of in-game advertising do users love (or hate)?
Gamers are not very positive about in-game advertising, but there are formats they prefer. And they make up a huge audience.
Meta launches new tool to track branded content campaigns
With the new Meta Ads Library, you can now search for branded content to gain insights into your competitors' marketing strategies.
Digital experience platform (DXP)
Lyft introduces in-app ads as part of an expanded rider experience
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program's start.
CTV ad spend hits record-breaking $1 billion in June
Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
How The Container Store is using SMS to reach college students
The national retailer is capitalizing on mobile to drive online and in-store purchases during its back-to-school push.
Relo Metrics boosts sponsorship measurement with VideoAmp viewership data
The combined datasets give advertisers and agencies improved measurement for brand impressions during live events.