Digital advertising
MarTech is your source for digital advertising content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.
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3 changes coming to Google Ads audience features
Advertisers will be able to reuse audience across campaigns. Google is also redefining some terms and reorganizing reporting.
FTC hits Twitter with snark and $150 million fine for allegedly selling security data to advertisers
Company broke previous promise to protect users' personal information.
What you need to know from Google Marketing Live
Here's a recap of the marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
Public wants to know where brands stand on issues, surveys show
71% of US customers want companies to speak out on important issues.
Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses
One employee described Google’s ad business as being like "if Goldman or Citibank owned the NYSE."
Why we care about video advertising
The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide.
IAS introduces new Control Panel for contextual targeting
Tools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.
Marriott launches its own media retail network
Ad buyers get anonymized data and access to a dedicated, interested audience.
Google is giving users greater control over what ads they see
My Ad Center will let users block any ad and get info on why they were chosen to see it.
CTV overtakes mobile for global ad impressions
A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.
SAS announces AVOD ad management platform
The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships.
A statistical picture of the cost of digital advertising fraud
24% of web traffic is bots being used for fraud and theft.
Cord cutting gains steam after 4% drop last year
US cable subscriptions down by 30 million since 2020.
Is there any incentive to crack down on programmatic ad fraud?
"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.
Good morning: Everything a company does is part of its marketing
Customers notice when an organization’s values don’t align with its brand values.
NBCUniversal launches self-serve programmatic ad portal for Peacock TV
Will give small- and medium-sized businesses easier access to ad inventory and measurement tools.
How video creative platform Phyron uses AI to sell cars
New Toronto office brings automated videos to North American dealerships and manufacturers.
Edgemesh announces new feature to fight ad and click fraud
Ad spend losses from fraud will cost US companies $23 billion this year.
Why a Netflix ad-supported tier would be exciting for advertisers
Financial woes for the streaming giant could have a silver lining for advertisers.
Blurring of line between work and home creates a new consumer persona
Marketers are uncertain about the best way to connect with "workday consumers."
Roku announces clean room for streaming campaigns
Roku’s clean room is built on Snowflake’s Media Data Cloud technologies.
Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers
Says group is too diverse to be granted class-action status.
Social media advertising projected to more than double by 2028
Popularity of social media is a certain thing in uncertain times.
With Apple privacy protections hurting revenue, some companies are finding ways around it
ATT expected to cost Facebook $12.8 billion in coming year.
Digital audio and video ad spending increased more than 50% last year
Final numbers from 2021 show digital channels are up despite measurement challenges and regulations.
Good morning: Living in a world without cookies
Will a cookieless internet seem strange? There are reasons to think so.
Ogury acquires Motionly to power dynamic creative optimization campaigns
CEO Thomas Pasquet explains why animated ads should be personalized using DCO.
IAS announces reporting enhancements to provide a unified view of global campaigns
New feature allows custom filters based on users' unique campaign naming convention.
Is Nielsen’s prime time over? Purchase renews questions about products and long-term value
Buyers must deal with accuracy problems in Nielsen's primary product: TV ratings.
Walmart’s omnichannel roadmap for Walmart Connect
The retail giant lays out their vision for connecting advertisers with the 90% of American households that shop Walmart.
Edison Interactive launches DOOH self-serve platform
Through a partnership with DanAds, the new platform makes ads affordable for SMBs.
Snowflake launches Retail Data Cloud
Security features allow sharing data without movement and risk of revealing customer info.
NFT charity raising crypto funds and real awareness for Ukraine
Photos are a record of buildings, people and culture that may not survive the war.
Cable TV subscriptions set to drop below 50% of all US households
Between 2016 and 2021 cable has lost more than 25% of all US households.
Impact.com acquires Pressboard
A leading partnership platform positions itself to serve publishers with analytics and reporting for branded content.
Why we care about adtech: The complete guide
A guide to adtech and how this technology is changing the marketing landscape.
Google pauses activity for advertisers based in Russia
Russia-based brands will not be able to use Google to reach Russian audiences or audiences worldwide.
MGID’s Ukraine operations continue despite the bombs
Work is a "distraction from the nightmare," the adtech platform's CEO of North American operations says.
Lending Tree’s new marketing chief says customer experience is king
"It’s not just about the transactional value, but having an uplifting experience contributes to us having an affinity for an organization," says Shiv Singh, chief marketing and customer experience officer for LendingTree.
Research finds lower investment in ads featuring women
On International Women's Day, research suggests appropriate representation of women in ad creative may not be enough.