Customer relationship management (CRM)
MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing artificial intelligence (AI)
Using AI to improve customer experience and customer journey orchestration
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
Build-A-Bear using data to make itself into an all-ages brand
Build-A-Bear drives ecommerce with a new company, HeartBox, and with online birthday promotions.
MarTech Replacement Survey: The top 5 solutions replaced
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
Customer Service and Success: What they are and why marketers should care
Learn the importance of customer service and customer success to overall business performance.
HubSpot customers paying 12% more than in 2021
Costs for HubSpot customers rose in Q1 YoY because of added features and upgrades.
How unifying customer profiles is paying off for this iconic travel brand
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
HubSpot brings popular enterprise features to pro-level customers in its latest release
Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May.
Pega addresses accelerating business complexity
Processes and systems are creating a hypercomplex working environment with information overload. And technology isn't always helping.
HubSpot expands App Accelerator program internationally
Developers can get access to technical expertise, help with marketing and funding.
Martech failure? 50% say loyalty programs don’t offer much value
Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades.
Digital asset management (DAM)
Webinar: Transform your content operations with DAM
McCormick is transforming how product content is created and used across its organization with digital asset management.
How a smart email strategy helped Apple Rose Beauty thrive during the pandemic
The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.
Integrate announces Social and Cross-Channel Insights
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.
HubSpot’s release brings quoting and payments improvements
Service Hub gets some extra love, plus many more updates in the last month.
How AI lets marketers create human-centric CX at scale
65% of customers say a positive brand experience is more influential than great advertising.
JANA Partners issues new public criticism of Zendesk
Zendesk shareholder JANA Partners continues its public feud with the CEO and Board.
Optimove acquires mobile messaging provider
Kumulos will bring mobile messaging and engagement to the CRM platform.
Customer relationship management (CRM)
What is customer relationship management (CRM) and how does it support marketing?
A marketers' guide to CRM and its relationship-building capabilities.
Good morning: The marketing tech space is still changing fast
Familiar parts of the stack are changing before our eyes. Maybe there's a good reason for that.
Keep control of your data: Thursday’s Daily Brief
There are allegations that Amazon exploited the data of other companies selling on its platform.
Don’t conflate CDP and CRM
David Raab of the CDP Institute says CDP and CRM should not be confused.
“I say CDP, you say CRM”: Wednesday’s Daily Brief
So long as you have unified customer profiles and can activate them, does it matter what the solution is called?
HubSpot announces enhancements to CRM
Updated with commentary from HubSpot's VP of Product, Andy Pitre.
Open season on CRMs?: Friday’s Daily Brief
From a savvy approach to marketing tech procurement to the mission of stomping out bad CRM data.
Oracle Fusion Marketing reduces the role of traditional CRMs
Larry Ellison: "What we want to do is build systems that help you sell more." Updated.
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
How technology is enabling community marketing
In the second part of a two-part article we look at two very different ways technology can support community.
Why account-based marketing continues to grow
Whether it’s streamlining communication between marketing and sales or creating more personalized web engagement with target prospects, ABM technology offers the ability to build out critical relationships.
LeanData and ZoomInfo integrate on lead delivery
A partnership aimed at enriching leads en route to the right sales rep.
How one CRM platform is helping drive the revenue cycle
The state of CRM through the eyes of Pipedrive.
The outlook for CRM in a COVID and post-COVID world
The first part of our look at the state of CRM.
SugarCRM acquires high-profile start-up Node
The CX platform adds new predictive capabilities.
Release Notes: CRM + project management = Insightly’s new mobile app
Also provides faster and more secure access to CRM platform.
MarTech Minute: Creatio launches low-code CRM platform, Arm Treasure Data releases new CDP features
A quick round up of the latest marketing technology news and announcements.
Customer relationship management (CRM)
MarTech Minute: SugarCRM’s sweet ecosystem, AI platform helps laid-off pros
We can’t help but hear Scott Brinker’s voice talking about ecosystems and the second Golden Age of Martech when we see announcements like these.
Marketo release notes: Microsoft Dynamics CRM integration updates, enhanced API Calls
Marketo's core feature updates indicate the company's focus on improving API settings and integrations.
SugarCRM introduces new capabilities for CX applications
SugarCRM’s new offering combines intelligence CX and automation.
Customer relationship management (CRM)
The MarTech Minute: Magnolia updates its CRM, Formstack buys QuickTap, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Customer relationship management (CRM)
Unlock multi-touch attribution with CRM campaign tracking
If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline transaction point.
Customer relationship management (CRM)
Marketing Day: Holiday ad campaigns, LinkedIn Sponsored Content, CRMs in a CDP world
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.