HubSpot expands App Accelerator program internationally

HubSpot is expanding its two-year-old App Accelerator program with a focus on helping international and multimarket developers. In addition to aiding with marketing for the chosen apps, the program will also provide funds for the first time.

What it is. Launched in 2020, App Accelerator enlists HubSpot customers to build apps based on the firm’s inbound marketing platform. The developers build custom integrations and solutions targeting issues the company either wasn’t aware of or knows it doesn’t have the resources to develop itself. The company provides access to its experts who can provide technical support. Then they host a demo day where the apps are showcased for other customers and Google team members. Finally, the chosen apps are released and marketed as a custom collection in the HubSpot marketplace.

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Those participating in the International Accelerator program also have the opportunity to receive a $50,000 to $150,000 investment by HubSpot to further develop their solutions. 

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“By expanding the program internationally, we’re able to provide the high quality and custom solutions that our global and multimarket customers need and deserve to help their business grow better,” Caitlin Siegrist, HubSpot’s App Accelerator manager, said in a statement. 

Why we care. No company can know and/or address all its customers’ pain spots. A program that gives the vendor more insight and helps companies develop and sell their own solutions is clearly a win/win.

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About The Author

Constantine von Hoffman

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.