Customer data platform (CDP)
MarTech is your source for customer data platform (CDP) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions as well as our CDP buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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The MarTech Minute: Salesforce adds Einstein Search, Tealium launches machine learning for CDP
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters
Salesforce asserts its position in CDP space, reports another record quarter
Salesforce co-CEO Marc Benioff shared vision for Customer 360, Einstein and AI and the company raised FY20 revenue guidance.
Customer Data Platform industry sees continued expansion, record funding
As Adobe, Oracle and Salesforce enter the CDP space, analysts evaluate their impact on the industry.
Major marketing cloud vendors enter crowded CDP field
Adobe, Oracle and Salesforce address customer data platform products.
CDP Institute launches vendor certification program, tools to help CDP buyers
Vendors that meet five key capability requirements will be eligible for RealCDP certification.
Adobe releases Experience Platform and CDP, iterates Sensei
The company says it's ready to help brands create rich, relevant experiences in real time.
Salesforce declares plans for CDP to tie into Customer 360 platform
After earlier expressing doubts about the longevity of the customer data platform category, Salesforce concedes and plants a flag in the ground.
CDP Optimove adds ability to test campaign strategies
Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns -- an entire strategy -- against another, with automated optimization.
MarTech Today: Growth in CDP sector, how advertisers are overpaying for inventory and the evolution of ad tech in 2019
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: CDP sector grew 23%, saw first major acquisitions in second half of 2018 Jan 2, 2019 by Barry Levine The CDP Institute’s semi-annual study also says that more startups are launching […]
CDP sector grew 23%, saw first major acquisitions in second half of 2018
The CDP Institute’s semi-annual study also says that more startups are launching as CDPs, instead of converting from something else.
MarTech Today: SurveyMonkey survey on brand trust, CDPs are only scratching the surface & more
Here’s our daily recap of what happened in marketing techn0logy, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Another survey shows brand trust affects purchase decisions Nov 7, 2018 by Barry Levine The online survey is yet another indicator that consumer trust of brands affects the bottom line. Don’t […]
Marketing Day: Content marketing, holiday spending, CDPs as integrated data platforms
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
CDPs are only scratching the surface of their potential
Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform.
Marketing Day: Customer data platforms, Snapchat ad revenue forecast, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston.
Radius launches customer data platform for B2B
The company is evolving beyond its origins in predictive lead scoring, as those data intelligence categories begin to merge.