Customer Data Platform (CDP)
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Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways.
A quick round up of the latest marketing technology news and announcements.
Current remote working conditions may result in a higher likelihood of problems with data input, analytics and campaigns, according to CDP Institute Founder David Raab.
The acquisition is more about Salesforce's ability to deliver personalized interactions than its entry into the CDP space, says one industry insider.
Netflix, Facebook, Amazon, and Uber, for example, have always put the single view of the customer at the center of everything they do – and it’s paid off.
Adobe announces general availability of CDP, updates to Experience Platform for improved personalization
Adobe's Real-Time Customer Data Platform features will allow marketers to create cross-channel personalized experiences and analyze data from a stream of disparate sources.
The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels That Really Matter
Join us on Wednesday, October 23, at 1:00 PM ET (10:00 AM) for this webinar.
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters
Salesforce co-CEO Marc Benioff shared vision for Customer 360, Einstein and AI and the company raised FY20 revenue guidance.