Amanda Cardona is a freelance digital marketing and martech specialist. As the owner of ALC Renaissance Consulting, Amanda engages with various clients, from Fortune 50 organizations to small artist collectives, to help address their most pressing operational obstacles. She is passionate about helping clients get the most out of their martech stacks, whether it is optimizing existing platforms, envisioning ideal scenarios or identifying actionable use cases AND making them happen. With over 15 years of experience, Amanda has vigorously followed and engaged in the evolution of martech, from the advent of Email Marketing to her latest area of specialization, Customer Data Platforms (CDPs). Currently, you can find Amanda collaborating with ModIntelechy, a full-service, data-driven creative agency, to help clients "get under the hood" of their martech stacks and emerge with fine-tuned solutions. When not thinking about omni-channel journeys, you can find Amanda helping others embark on their own journeys through the art of dance. Amanda is also a choreographer and dance educator, producing various music & dance events & community arts programs.