The MarTech Minute: Stirista, Ad Theorent unveil new ad solutions, several exec moves, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
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MarTech Today: Facebook Stories’ viewability measurement, Merkle’s bidding platform for Amazon-sponsored ads, more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
DoubleVerify launches third-party measurement for Facebook Stories video ads
The Pinnacle platform will measure viewability, fraud and sophisticated invalid traffic (SIVT).
MarTech Today: Gravy’s ‘location data forensics,’ advertisers react to NYT Facebook story & why multi-store brands should stay local
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
IAB Tech Lab rolls out podcast measurement compliance certification program
NPR, Rawvoice/Blubrry are the first to gain certification.
Marketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Customer relationship management (CRM)
The MarTech Minute: Magnolia updates its CRM, Formstack buys QuickTap, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
IAS, DoubleVerify release YouTube brand safety solutions
The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content.
Want to understand your marketing stack better? Enter the 2019 Stackie Awards
Entry is free and open through March 15, 2019.
Bing releases Clarity, an open-source UX analytics tool
The open source tool lets webmasters 'replay' users' interactions such as mouse movements, touch gestures and click events.
Why some marketers say Cyber Week is just too long
Here's how email marketers can sidestep the perils of a too-long holiday promotional period.
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
The OM SDK has achieved adoption by 17 companies.
The MarTech Minute: CallRail adds CPL capability, Hero picks up Clock Four, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend
What marketers can learn from the downsides of a record-breaking holiday sales weekend.
YouTube drops paywall from some Originals, explores advertising
The details are still in the works, but some programs will become ad-supported.
Feds take down international hacker ring that cost advertisers millions
What you should know about the dismantling of the 3ve and Methbot botnets.
The MarTech Minute: Sublimes’ new mobile ad units, emotion measurement from MetrixLab, lots of exec moves
The martech week in review: News and announcements in marketing technology this week that you might have missed
Facebook passes key hurdle in MRC viewability reporting audit
The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on its viewability.
Facebook passes key hurdle in MRC viewability reporting audit
The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on its viewability.
Quora unveils new Promoted Answers ad unit
The Promoted Answers unit has the same targeting options as the platform's other ad formats.
Facebook extends Watch Party to Pages and personal profiles, adds features
Its new Live Commentating feature lets a host moderate a Watch Party as videos play.
Cyber Monday shopping shatters sales records, beats expectations
It's good news for brands and marketers as the 2018 holiday season kicks off with a bang.
Consumers spent a record $6.22 billion online on Black Friday
Shoppers are no longer waiting for Black Friday and they're purchasing on smartphones more than ever this year.
Zappi partners with Survata to offer brands in-campaign brand lift measurement
Zappi's Ad Pulse measures and reports on the brand impact of metrics such as familiarity, awareness, consideration and usage.
Why a French ruling against a small mobile ad firm has ad tech on the defensive
Here's what recent charges against a French ad tech firm might mean for U.S. marketers.
The MarTech Minute: Oracle buys Talari, MomentFeed’s Menu Manager, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Group of ad associations defends current U.S. data privacy regulatory framework
The coalition says that 'reasonable data practices should be expressly permitted and encouraged.'
Your customers aren’t waiting till Black Friday, neither should you
Research shows the shopping season starts well before Black Friday, and savvy marketers plan how to retain all those new customers.
As Facebook prioritizes Stories over Newsfeed, will advertisers follow suit?
Marketers say creativity is key to maximizing returns across all of Facebook properties.
The MarTech Minute: Cadent’s addressable TV platform; AdRoll buys Growlabs; more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
IAB Tech Lab releases final version of VAST 4.1 that incorporates ‘unprecedented’ level of feedback
Marketers can provide a single video ad type that will work with many kinds of players.
Calls to businesses rose more than 375% over past two holiday seasons
A new study finds inbound call volume has grown significantly during Black Friday weekend. Here's how you can take advantage of that growth.
The MarTech Minute: MediaMath’s blockchain verification tool, new data syncing tech for Screen6, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Company execs could go to jail for misusing data under proposed U.S. data privacy law
The GDPR-style federal legislation also provides penalties of up to 4% of a company's annual income.
3 things marketers should know about Facebook’s Q3 earnings
The company is investing heavily is shifting its monetization strategy from newsfeed to Stories, messaging and video.
How to personalize without crossing the ‘creepy line’
Creeping out your customers is bad for business. Here’s how to message without going over the line.
How can Amazon chip away at the duopoly?
As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key opportunities.
Advertisers can now use CPM bidding to buy Quora ads
Advertisers now have three different ways to bid on Quora ads: CPM, CPC and target CPA.
The MarTech Minute: Ex-Twilio exec now Segment CFO, Updates to Oracle’s Bronto, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Twitter beats expectations, reports profit for fourth quarter in a row despite losing MAU
The company reported a modest 9 percent increase in daily active users, down from a 14 percent increase for the same time period last year.