MarTech Today: Facebook Stories’ viewability measurement, Merkle’s bidding platform for Amazon-sponsored ads, more

Here’s our daily recap of what happened in  marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• DoubleVerify launches third-party measurement for Facebook Stories video ads
  Dec 20, 2018 by Robin Kurzer
  The Pinnacle platform will measure viewability, fraud and sophisticated invalid traffic (SIVT).
• Merkle launches bidding platform tailored for Amazon sponsored brand ads
  Dec 20, 2018 by Ginny Marvin
  The proprietary platform was developed to meet growing demand for bidding at scale.

From Marketing Land:

• 7 inspiring email templates
  Dec 20, 2018 by Digital Marketing Depot
  Email allows marketers to reach their buyers at the scale of their business, and forms a critical part of how marketers create the personalized experience that buyers demand. Integral to both campaigns and 1-to-1 communications, email is a main vehicle for sharing content, product information, and education with your customers. While there are a lot […]
• Why one marketer thinks smart speakers have their work cut out for them
  Dec 20, 2018 by Greg Sterling
  Rebecca Stone, LiveRamp’s VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.
• 3 ways customer data drives more impactful brand experiences
  Dec 20, 2018 by Mike Sands
  Fostering customer trust and creating a plan for onphysical and digital stores to co-exist are important strategies to leverage.
• Facebook on NYT data sharing report: We did nothing wrong
  Dec 19, 2018 by Chris Sherman
  After today’s publication of an article in the New York Times detailing an investigation that uncovered more than 270 pages of Facebook’s internal documents and involved interviews with more than 60 people, Facebook and Microsoft are sharing their points-of-view about how they were portrayed. The New York Times report, which appeared in Dealbook in the business […]

From Around The Web:

• Ad-Tech Company OpenX Lays Off Around 100 Staff, Wall Street Journal
• Customer data to play important role in CX software in 2019, Tech Target
• How to Research and Evaluate the Latest Marketing Technology, Customer Think
• Making The Best Use Of Customer Data, Forbes
• Oracle Data Cloud Launches Yield Intelligence to Help Publishers Better Monetize Inventory with Brand Safety, Fraud and Viewability Controls, Oracle

About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.