The MarTech Minute: Cadent’s addressable TV platform; AdRoll buys Growlabs; more

Martech in Motion

Cadent launches addressable TV platform
The new Cadent Advanced TV Platform will provide access to 70 million addressable households through cable, network and OTT supply relationships. Using the integrated TV data ecosystem, advertisers can build custom target audiences using first-, second-, or third-party data that are anonymously matched to addressable households in the U.S.

AdRoll scoops up Growlabs
AdRoll Group will leverage Growlabs’ data to enhance its data graph of more than 1.2 billion digital profiles. The AdRoll Group advanced AI (artificial intelligence) engine will enable marketers to activate this data in coordinated, cross-channel campaigns.

Acquia partners with BigCommerce
Merchants can now tap into the open-source content management system (CMS) Drupal and BigCommerce’s ecommerce platform for catalog, order, and customer data.

DataRobot teams up with Snowflake Computing
The partnership allows DataRobot users to use data from the Snowflake data warehouse for AI and machine learning initiatives.

Sendwithus partners with Mailgun
The companies say that the alliance will enable developers and marketers to easily collaborate on transactional email workflows and share performance data.

Talend to pick up Stitch
Stitch, which will be rebranded as Stitch Data Loader, enables a variety of types of users, including data scientists, data and business analysts, and engineers, to load data without relying on data integration specialists.

Salsify acquires Welcome Commerce
Salsify Chat will offer now offer chats through Welcome’s technology.

Talmetrix buys Critical Metrics
The acquisition brings strategic guidance and associated support for talent-related initiatives to Talmetrix’s existing SaaS employee survey and reporting platform. Talmetrix will extend its service offering to include focus on improving organizational culture, manager and team effectiveness and identifying the key drivers of why people stay and succeed at work.

Martech Movers

Olly Downs joins Zillow Group as its new senior director of AI. Downs was previously Amplero’s chief scientist, and before that, its CEO.

Cardlytics appoints Alexander “Sasha” Trifunac as vice president of ad partnerships for travel and entertainment. Prior to Cardlytics, Trifunac led global partnership and loyalty development for Intercontinental Hotels Group.

People.ai brings on Dayle Hall as CMO. Hall was previously head of marketing and sales development at Lithium Technologies. The company also added Joel Hofman as chief customer officer. Prior to People.ai, Hofman was responsible for global technical sales and services at Riverbed Technology.

Steven McCord joins Mobile Posse as its chief technology officer. Before joining Mobile Posse, McCord was the founder and CTO of ICX Media, a digital media technology and data company focused on independent video creators.

OpenX names Michael Martin as VP of global DSP partnerships. Michael joins OpenX after more than 10 years at Google where he most recently served as head of sales, media & platforms for DoubleClick.

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