The MarTech Minute: Ex-Twilio exec now Segment CFO, Updates to Oracle’s Bronto, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Martech in Motion
Data Plus Math teams up with LiveRamp
The companies say that through the partnership, Data Plus Math will provide attribution and lift reporting on addressable television advertising campaigns for LiveRamp clients. The reporting will be made available through Data Plus Math’s MediaFX platform and measures the effectiveness of TV advertising in driving marketing outcomes across a broad range of advertiser verticals.
Oracle enhances email marketing platform
Enhancements to Bronto include a new JumpStart professional services effort that helps organizations more quickly enable an email effort, with connectors for quicker integration with ecommerce platforms like NetSuite and Shopify. Support for the European Union’s General Data Privacy Regulation (GDPR) has been boosted, and there are new templates for lifecycle email campaigns.
Taboola partners with smartphone manufacturer vivo
Under the partnership, Taboola will help the manufacturer drive engagement and monetization and provide a significant new audience source to content publishers in the region. When users swipe right on their homescreen, Taboola will surface relevant personalized news and content from its network of premium publishers throughout Asia.
RedPoint Global releases updates
The next generation of its RedPoint Customer Engagement Hub provides a single point of control over data, decisions, and interactions to drive personalized engagements across multiple interaction touchpoints.
Concentric launches new end-to-end analytics solution
The software platform is an upgrade to its on-premise solution and includes data warehouse connectivity and cloud computing to help marketers accurately forecast the ROI of go-to-market decisions in real time.
YouAppi expands its platform
The platform will now include connected TV, playable ads, native video ads and a private marketplace (PMP). The expansion is in response to increased demand from global brands to incorporate trusted, safe videos through an easy-to-use, integrated platform.
Gainsight to acquire Aptrinsic
The company says that the acquisition strengthens its ability to help subscription businesses maximize growth by unifying the efforts of the customer success and product management teams.
Sandra Smith joins Segment as CFO. She was previously at Twilio as its VP of financial planning and analysis.
Pandora adds Brad Minor in the newly expanded position of VP, head of brand marketing and communications. Minor joins Pandora after serving as managing director of brand, advertising and media at JP Morgan Chase & Co.
Marchex appoints Junmei Zhong as its chief AI scientist. Previously, Zhong held data scientist positions at Inspur and Pitchbook.
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