The MarTech Minute: Stirista, Ad Theorent unveil new ad solutions, several exec moves, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Martech in Motion
Stirista unveils omnichannel retargeting solution
Visitor ID Graph uses IP, cookie and device information data to de-anonymize website visitors by matching it to Stirista’s consumer file, giving marketers data it says was previously unavailable.
AdTheorent introduces machine learning-created ads
Advanced Predictive Creative uses machine learning models to score and create creative units in a flash. The tool uses a combination of customizable creative elements such as product shots, logos, colors, backgrounds, messaging and calls-to-action to create ads at scale.
Samba TV picks up Screen6
The company will combine its real-time TV viewership data with Screen6’s technology for cross-device identification, limiting repetitive advertising across TV and streaming video.
Sara Foss joins FreeWheel Advertisers in the newly created role of senior vice president, strategic initiatives. Previously, she was general manager, ad tech for Imagine Communications.
Pixability adds Matt Duffy as CMO. Most recently, Duffy was CMO of weather tech start-up ClimaCell. Lata Ahuja will also join the company as VP of Engineering. Prior to joining Pixability, Ahuja built and scaled engineering teams at Carbon Black, Constant Contact and Cartera Commerce.
iHeartMedia adds Eric Hadley as SVP of marketing. He was most recently CMO at location marketing platform Groundtruth.
CHEQ hires Joshua Grant as its newly created chief client officer. Grant was previously head of programmatic for Dentsu.
NetElixir brings on Lisa Batra in the newly created position of VP, client services and digital marketing. Batra brings years of retail industry experience from such prominent brands including Lowes, Charming Shoppes, Limited Brands and QVC.
Hero Digital appoints Kenneth Parks as its first CMO. Parks joins Hero Digital from Dentsu Aegis Network where he served as CMO.
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