Pandora Gets In Direct Messages, Allows Artists To Communicate Directly With Fans
In the near future Musicians will be marketing directly to their Pandora fans with new Artist Audio Messaging.
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.
Why Facebook’s Push Toward A Standard Of Viewed Impressions Is A Boon For Advertisers
Instead of the traditional 'served' impression, Facebook is working for a standardized 'viewed' impression to help feed-based sites offer advertisers more value and less mystery.
Dynamically Promote Products With Facebook’s New ‘Product Ad’ Unit
Facebook will give advertisers the ability to dynamically generate multi-product ads to website visitors or app users with the new Product Ads unit.
Adios Affiliates! Pinterest Pulls The Plug On Affiliate Links
Thanks to a new policy Pinterest will no longer be welcoming affiliate links -- leaving Power Pinners powerless to monetize their following.
Apple iOS App Pins Have Arrived On Pinterest For iPhone & iPad
New App Pins will give users the power to instantly install the best iPhone and iPad apps directly from Pinterest.
LinkedIn Tops Projections For The 15th Straight Quarter, Soars To Record Highs
Solid growth & fantastic revenues across all business units helped the social networking giant crush their Q4 earnings.
Twitter CEO Admits “We Suck At Dealing With Abuse & Trolls”
Internal memo shows that Twitter CEO, Dick Costolo, takes full responsibility for problem and takes the onus to fix the issue.
Revamped Twitter Homepage Offers New Users A Smorgasbord Of Tiled Options
A new Twitter homepage test is putting the singular (sometimes grainy) homepage pic up against tiled groupings to see which version will reign supreme.
Nationwide’s Eerie #MakeSafeHappen Super Bowl Ad Gets Grave Reviews
While the tally is still out on which advertiser won the Super Bowl, the loser is quite clear and depressing.
Imgur Tool Simplifies The Process Animating Videos Into Gifs
A new tool from media hosting powerhouse Imgur makes the creation of animated GIFs unbelievable easy.
Tumblr Goes Long Form With New ‘Bloggy’ Update
New post and editing features may toss Tumblr in the mix as a legitimate blogging platform for brands.
‘Twas Not Lizards Nor Blizzards That Took Facebook Down
According to a Facebook representative, no foul play lead to the disruption of service that occurred overnight.
Google +Post Ads Gain Polls & Related Posts, Still Aren’t Worth It
Marketers that are really into promoting their Google+ content now have a few more tactics in their advertising arsenal.
Social Media Is The Least Popular Channel For Customer Service [Survey]
While customer service complaints on social media may be the most public, they aren't the most popular (by a wide margin) according to a new study.
To Help Dial In Global Efforts Twitter Picks Up ZipDial
Not wanting to miss the call on a ZipDial acquisition, Twitter has acquired the company to strengthen its global foothold.
DailyMotion’s New Live Streaming Service Looks To Frag Twitch’s Traffic
DailyMotion has engaged in a real-time PvP battle vs. Amazon's Twitch in a battle for a live-stream audience.
Facebook To Launch “Work”, The Social Solution For Company Communication
Facebook's corporate solution, 'Work', is launching today with the goal of becoming a communication center for corporations.
LinkedIn To Launch Intra-Company Tools To Help Unify The Workplace
A new suite of tools is rumored to arrive on LinkedIn that will help position the social giant as a collaborative place for co-worker communication.
Twitter To Expand Ads To Publishers & Apps, Will Also Begin Auto-Playing Video
Reported new features headed to Twitter should be well received by both advertisers, publishers and the avid video consumer.
The Android Smart Television Infiltration Will Arrive This Spring
Televisions this spring will be getting smarter, thanks to the integration of Google's Android operating system.
Is Twitter Launching An Algorithmic News Feed Feature? ‘While You Were Away’ Spotted In The Wild
Users may not have to sort through a full list of Tweets to find the best content courtesy of a "While you were away" feature spotted in the wild.
Report: Email Beats Internet & Social Media As The Most Important Tool For Workers
While new technologies have emerged in the workplace, none have figured out how to top good ol' email in the 'importance' department.
General Motors Harnesses Facebook To Fuel Impressive Vehicle Recall Rate
A strong national campaign that featured custom Facebook Ads to unengaged drivers helped GM create one of the most successful recall rates of all-time.
Promoted Pins Set To Make Debut To All Partners, Early Data Shows Suprisingly Effective Results
As the ball drops this New Years Eve, Pinterest will be dispatching the ability for all partners to partake in the Promoted Pin program.
An Inside Look At The Top Users On Pinterest & The Confusing World Of Paid Pinning
Many of the top users on Pinterest lead a private, nonpublic life and the muddy monetization rules from both Pinterest and the FTC may keep them that way.
Study: For Retailers Shopping For Social Success Consistency Is The Key
It's not the retail vertical that you're in that defines social success, it's the dedication and consistency that defines you.
Marketers Get Aid In Promoting Facebook Videos Off Of The Network Thanks To New Service From Virool
As brands rush to adopt Facebook video, a new service from Virool helps marketers increase video engagement & exposure off of Facebook altogether.
Twitter Providing Link To Tweet Analytics For Some iPhone Users
Soon marketers may not need to leave their app to judge the effectiveness of recent Tweets.
Another Year, Another “Facebook Isn’t That Popular With Teens” Report
While teen Facebook use is nearly 2x the nearest competitor, the social giant has once again displayed a slip in market-share according to a new study.
Rumor: Twitter To Check Into A Partnership With Foursquare For 2015
A partnership between Twitter and Foursquare could help both services boost their offerings in the ongoing quest for social domination.
YouTube’s New Beta GIF Creator Is A Blessing For Brands
A new beta GIF animation tool is far and away the easiest way to animate video clips directly within YouTube.
LinkedIn Redesign To Display More Actionable Info To Help Trigger More Connections
A cleaner LinkedIn homepage is coming, chock full of new personalized stats and enhanced ways to keep in touch with connections.
How Facebook’s New Smart Publishing Tool Predicts What You Should Share
Facebook's new "content auto-pilot" tool may be the best gift that brands receive this year.
Twitter And Facebook Launch Their 2014 “Year In Review” With Top Content, Trends & More
The most popular trends and top content from 2014 have been released by both Facebook and Twitter.
Facebook Survey Uncovers That It Cares About World News & Celebrity Interactions
A new Facebook survey polled users with six questions on usage of the social site versus other networks and apps. From the looks of the questions, it appears the social network is looking to confirm its foothold in the news realm and find out how users interact with celebrities on the network and its competitors. Two […]
Select Facebook Advertisers Gain Access To New ‘Grapevine’ Insights Program
A new tool in the Facebook ad repertoire may act as a real-time focus group of its 1.35 billion users. According to AdWeek, this new platform, dubbed ‘Grapevine’, is available only to high end advertisers. ‘Grapevine’, will help give context to topics and ads so that brands can better customize their messaging. According to Facebook […]
Report: Facebook Targeting Professionals With Secret “Facebook At Work” Product
Just in case your corporate productivity wasn’t poor enough, Facebook has been rumored to be working on a corporate offering. According to the Financial Times, Facebook has been secretly working on a product that can compete in the estimated 1 Billion dollar space. According to FT, the service would look similar to the current social […]
Looking To Relive The Glory Days Of Social Voting, Delicious Adds Votes Feature
In a world where social voting has been cast away, Delicious is looking to buck the trend by adding a new voting feature to its site. Votes and social aggregation were once all the rage with Digg, Reddit, and Mixx ruling the space. Since then, Digg died a horrific death (only to be resurrected without […]
Google Releases iPad Version Of The Official Google Analytics App
No longer will Google Analytics users need to rely on the previous iPhone view or browser bookmarks to pull up their analytics. Today, Google has launched a long awaited upgrade to the official Google Analytics app to support iPads. The app brings all the data-y goodness of the previous app, now optimized for iPads. The […]
Facebook’s PMD Program Lands A New Name & Revamped Structure
Attention all Facebook PMDs (Preferred Marketing Developers): Come 2015, you’ll all be getting a new identity. Facebook’s PMD program will be rebranded as “Facebook Marketing Partners” along with a restructured categorization program. With the new program, partners will be organized by the following areas of expertise: Ad Technology Media Buying Facebook Exchange (FBX) Community Management […]