Twitter Providing Link To Tweet Analytics For Some iPhone Users
Soon marketers may not need to leave their app to judge the effectiveness of recent Tweets.
How’s that tweet performing? Some iPhone users are now getting more information about their tweets that give an answer, through a new “View Analytics Detail” link that appears below their tweets.
Here’s an example of how it looks:
The button to view the analytics of a Tweet appears directly underneath the Tweet itself and clicking brings up engagement highlights that may include:
- Total Impressions
- Total Engagements
- The percentage of users that view media
- The percentage of users that Favorited the Tweet
- The percentage of users who clicked to expand the Tweet
Some like David Childs and Ross Hammond have spotted the new analytics link in their apps, as have some of our staff.
There hasn’t been a formal announcement, but iPhone users can check their app to see if they have access.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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