Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Study: For Retailers Shopping For Social Success Consistency Is The Key

Study: For Retailers Shopping For Social Success Consistency Is The Key

It's not the retail vertical that you're in that defines social success, it's the dedication and consistency that defines you.

Greg Finn on December 23, 2014 at 8:23 am

shopping-cart-ecommerce-keyboard-ss-1920

Ever think that some retail verticals have it made in social media, purely due to their content? Well a new study from Engagement Labs shows that it isn’t the vertical, but the dedication that drives them to the top. Using their evalue™ social scoring system, Engagment Labs graded 80 of the top retailers on social engagement, impact and responsiveness.

Retail-Chain-Social-Success

The top three retailers on the scale (Champs Sports, GameStop and Tiffany & Co.) couldn’t be more different. The common bond that they share is the dedication and consistency of their social efforts. These top brands outperformed many notable retailers such as Old Navy, Banana Republic and Urban Outfitters.

[blockquote cite=”Eli Singer, CSO of Engagement Labs“]”The secret to their success, is the ability to generate significant engagement by being thematically consistent, timely and relevant with their content. For Tiffany, by delivering interactive, animated content and integrating live streaming of Google Hangouts that include clever hashtags, the brand has seized the opportunity to connect on social with people in a way that differentiates its business during the holiday shopping season.”[/blockquote]

Other impact findings saw drops by Levi’s, Gap and Coach due to the absence of seasonal content and engagement, poor customer service driving down the scores of major retailers and inconsistent content themes hurting retailers impact.

The main takeaway for marketers in the retail space is to create a plan and stick to it as tight as you can in a consistent format while also listening to your customers. According to Engagement Labs it isn’t the vertical, rather the dedication.

To see all evalue™ scores and breakdowns, please see the full release on MarketWired.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.