Pandora Gets In Direct Messages, Allows Artists To Communicate Directly With Fans
In the near future Musicians will be marketing directly to their Pandora fans with new Artist Audio Messaging.
As marketing has headed toward unique and targeted messaging, Pandora has jumped on the bandwagon with new Artist Audio Messaging. At the Code/Media conference yesterday, Pandora founder Tim Westergren announced a pilot test that will allow musicians to contact fans directly.
The service will open to a select number of artists including Lenny Kravitz. Musicians will be able to leverage the service to promote new albums, tours or add context on specific songs. According to Westergren, this is just the beginning of a much longer roadmap. In the future, messages to specific cities and fans can help to provide targeted messaging.
Pandora hasn’t been doing well in the eyes of their investors as of late. The stock has seen more than a 50% decline, and these other opportunities to generate cash could be good for both marketers and the bottom line.
For more information see the re/code for coverage from the Code/Media conference.