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MarTech » Performance Marketing » Pandora Gets In Direct Messages, Allows Artists To Communicate Directly With Fans

Pandora Gets In Direct Messages, Allows Artists To Communicate Directly With Fans

In the near future Musicians will be marketing directly to their Pandora fans with new Artist Audio Messaging.

Greg Finn on February 19, 2015 at 8:53 am | Reading time: 1 minute

Pandora

As marketing has headed toward unique and targeted messaging, Pandora has jumped on the bandwagon with new Artist Audio Messaging. At the Code/Media conference yesterday, Pandora founder Tim Westergren announced a pilot test that will allow musicians to contact fans directly.

The service will open to a select number of artists including Lenny Kravitz. Musicians will be able to leverage the service to promote new albums, tours or add context on specific songs. According to Westergren, this is just the beginning of a much longer roadmap. In the future, messages to specific cities and fans can help to provide targeted messaging.

Pandora hasn’t been doing well in the eyes of their investors as of late. The stock has seen more than a 50% decline, and these other opportunities to generate cash could be good for both marketers and the bottom line.

For more information see the re/code for coverage from the Code/Media conference.


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About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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