Greg Finn
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Greg Finn

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About Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Greg Finn's latest articles

Performance marketing

Powerful New Multi-Product Ads & Retargeted Custom Audiences Arrive On Facebook

Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, me either. Today Facebook has unloaded two potent new tools for Facebook advertisers: Multi-Product Ads and better audience creation For Custom Audiences (including solid retargeting options). This catches Facebook up to Twitter on the retargeting forefront […]

Customer experience

Facebook’s AppLinks Hit More Than 1 Billion Deep Links & Adds Back Button For Previous App

This year at f8, Facebook announced AppLinks, a solution to link from app-to-app easily. This essentially gave marketers and developers a way around the browser, instead going straight from one app to another. Today, Facebook has announced that developers have enabled more than one billion unique deep links with App Links. This means that users […]

Performance marketing

New (Almost Anti) Social Network Leverages Robots To Help Communites Connect

Want to communicate more freely and build deeper relationships with your neighbors? How about doing so with a pizza delivering robot? The new social network for neighbors will help communities collaborate through technology including robots (really!). Founder Raj Abhyanker’s goal with fatdoor is to create a connected community for the traditional disconnected real-life neighborhood. This […]

Customer experience

Slick Cross-Platform App Distribution Tool ‘Beta’ Is Released By Twitter’s Crashlytics

Earlier this year, Apple bought the popular iOS app distribution tool TestFlight along with the parent company Burstly to bolster its suite of tools for developers. To nobody’s surprise, TestFlight quickly terminated Android support in March. So what’s a multi-platform app creator to do? Enter Crashlytics’s new tool ‘Beta.’ Last year, Twitter acquired Crashlytics, a mobile […]

Performance marketing

Tech Studio ‘Science’ Tags Delicious As A New Acquisition

The Santa Monica-based, tech studio Science has bookmarked a new property for their portfolio: Delicious. Science is a fund/incubator/studio/adviser that helps to grow start-ups, helping the likes of Dollar Shave Club, Urban Remedy and Medium Corporation. Delicious was formerly owned by Chad Hurley and Steve Chen of AVOS Systems (also the founders of YouTube.) Delicious […]

Performance marketing

Drill Into All Of The Market Data With “Facebook Audience Insights” For Ads

A new targeting and intelligence tool from Facebook will make targeting specific personas and conducting audience research quicker and easier than ever. Launching today is “Facebook Audience Insights” that allows marketers to dive into specific target audiences and uncover demographic and behavioral data. The tool is located in Facebook Ads Manager and lets users drill […]

Performance marketing

Facebook Delivers “BabyMan” To Your NewsFeed: Progressive’s Popular Ads Become The First Video Units

Just two months ago, we found out that Facebook was ready to start selling video ads. It seems that they’ve found the perfect match for their test flight. Progressive has become the first Video advertiser with their 15 second ‘BabyMan’ spots. The commercials are a perfect fit for the Facebook audience as they are geared […]

Performance marketing

Global Enhancements Land On LinkedIn: Company Pages Can Now Target By Language & Create Personalized Page Feeds

Those international companies leveraging LinkedIn can breathe a sigh of relief today. New features from LinkedIn will now make targeting much more intuitive with more firepower. Companies now have the ability to choose the language preference that they’d like to target. This means that a US company with a large Spanish speaking Mexican following can […]

Customer experience

Vine Swings From Mobile To The Desktop (& Adds New Features)

Vine lovers rejoice; you’re no longer constrained to your mobile device for your daily 6-second video consumption. Users will now be able to consume your favorite 6-second videos on the desktop using Vine.co. Much like the move that Instagram made last year, Vine has officially become more than just an app. The site itself is […]

Data

Study: Positive Online Sharing Increases Purchase Intent By 9.5%

Ever wonder how much that glowing social review from your fans is worth? Turns out it’s anywhere from $0.33 for a non-branded grocery item to $8,560 for a luxury car review by a close friend or family member. Social data and sharing tool ShareThis performed a study alongside the  Paley Center for Media that took […]

Customer experience

Burger King Resurrects Subservient Chicken Viral Campaign Under Premises Of Fowl Play

On the 10th anniversary of the famous Subservient Chicken campaign, Burger King has brought back the bird. In 2004, Subservient Chicken became a viral hit as users could visit the SubservientChicken.com website and input commands that the chicken would perform (like moonwalk, urinate or lay eggs) from pre-recorded footage. Well now, the chicken is back […]

Performance marketing

Ronald McDonald Gets A McMakeover & Begins Tweeting From The @McDonalds Account

McDonalds Corporation has decided to restyle their 51 year old mascot Ronald McDonald and give him access to the McDonald’s Twitter account. All you die-hard Ronald fans that love the iconic look can relax. The changes to the mascot themselves are quite simple. The paratrooper jumpsuit has turned into quasi-human clothing including vests, jackets with […]

Performance marketing

Facebook Continues Their Social News Push With New Editorial “FB Newswire” Accounts

Facebook is quickly becoming the go-to source for news and an irreplaceable tool for media and reporters. Today, Facebook has announced a new resource powered by Storyful that will uncover breaking and newsworthy content. The new accounts will be active on Facebook at Facebook.com/FBNewswire and on Twitter at @FBNewswire. The posts from FB Newswire can […]

Performance marketing

Not So Fast: New Survey Shows Facebook’s Login Share Dropped In Q1 When Compared To All Google Properties

It seems like just yesterday we reported on Facebook increasing their stake in the social login-sphere. Oh wait, it was. Yesterday’s social login report from Gigya showed that globally Facebook owned 53% of the overall social logins, beating Google+ by 25 percentage points. A new study from Janrain paints a bleaker picture for Facebook with […]

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