2025 will redefine loyalty. Here’s what that means for brands.
New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them?
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Digital Marketing Depot's latest articles
Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?
Built from billions of real-world data points across email, SMS, and automation, this report is essential reading for marketing teams.
Optimization and personalization
7 ways to put behavioral marketing to work—starting now
This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results.
Marketing artificial intelligence (AI)
What AI adoption in market research means for agency and brand marketers
Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign.
Think email is dead? Think again.
Email’s not dead — it remains a powerful tool for driving real results.
2025 will redefine loyalty. Here’s what that means for brands.
New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them?
The future of ecommerce: Insights from 200+ retailers
This report reveals how AI is transforming ecommerce and increasing sales and engagement.
The state of digital customer experience
While any retailers are experimenting with the latest generative AI tools for enhancing digital customer experience, even more have not begun planning for the technology's rollout.
Creating customer experiences that go the extra mile
To secure customer loyalty and reduce turnover, media and entertainment companies are prioritizing innovative, personalized experiences fueled by data insights and human creativity.
Marketing artificial intelligence (AI)
10 ChatGPT prompts for digital marketers
Get best practices for interacting with AI and learn how to leverage it to boost productivity, creativity, and strategic thinking.
The 2024 guide to email deliverability
This 10-minute guide walks you through everything you need to know about email deliverability to ensure your recipients are getting the messages you send.
New for 2024! Compare 11 top marketing automation platforms
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
The 5 best practices of leading marketing teams
Take your marketing results to the next level by learning from the best.
The 2023 Content Marketing Report: See how AI is transforming the game
Get insights into AI, martech, and data-driven content marketing.
Writing emails that convert
Learn the 4 biggest copywriting and design dos and don'ts to consider before hitting send.
Build or buy your CDP? Compare the pros and cons
Arm yourself with the knowledge to make the right CDP decision for your needs.
The great data divide: How top performers are pulling ahead
Discover what tactics are driving growth and where peers are investing this year.
Compare 10 top marketing automation platforms
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
Why now is the right time to implement SMS marketing
Leading brands are embracing SMS marketing to engage customers in increasing numbers and in increasingly personal, relevant ways.
The email personalization guide marketers can’t miss
Get started with personalization --including dynamic content, customer data, privacy regulation, and scalability-- and capture your subscribers’ attention in the inbox.
Email subject line tips and best practices (with examples!)
Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don't let it be an afterthought.
Say goodbye to third-party data and hello to better customer experiences
Learn everything you need to know to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.
Compare 10 top marketing automation platforms
This free 44-page MarTech report includes profiles of leading vendors, capabilities comparisons and recommended steps for evaluating and purchasing.
Make sense of your marketing with the 101 Guide to Marketing Attribution
This comprehensive guide deep dives into the state of marketing attribution, why it's important, the types of attribution models, and more.
Common elements of successful ABM strategies
This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies.
Level up your marketing with in-game advertising
This report provides key insights into consumer attitudes and digital behaviors related to in-game advertising.
Uncover the latest global consumer attitudes and trends
Download the 2023 Consumer Trends Index to gain a deeper understanding of your customers and better meet their needs.
Sponsored White Papers & Webinars
The Big Game brand lift results are in!
Learn which ads scored big in 2023's Big Game.
Making it into the inbox doesn’t have to be a guessing game
Make the most of your time, money, and effort. Get this four-part guide to understanding email deliverability.
Enterprise SEO Platforms: A Marketer’s Guide
Twelfth Edition MarTech’s latest publication of the “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. The 65-page report reviews the growing market for SEO platforms, plus the latest trends, opportunities and challenges. In this report you will learn: Also included in the report are profiles […]
Compare 10 top email marketing platforms
Email may have been around since the dawn of the internet, but the space doesn’t stand still. Is it time to upgrade your email marketing platform?
Sponsored White Papers & Webinars
It’s time to reconsider how you measure and interpret your email campaign performance
If open rates aren’t the metric they once were, what is?
The 2023 Digital Marketing Salary Guide is here!
The way companies evaluate and set salaries is evolving. Get the digital marketing salary trends business leaders and job seekers need as they plan for success.
Learn about the benefits of using a CDP and compare top vendors
Looking for a CDP? Download our buyer's guide today and learn everything you need to know.
Email marketing is continually developing. Are you keeping up?
No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.
Ten tips for acquisition email success
How well do your email campaigns stack up when it comes to attracting new customers?
State of Email Marketing 2021 Benchmark Report
Learn what separates high-performing email marketers from the rest of the pack.
2021 U.S. digital marketing salary and job trends guide
How much should you earn — or pay? What does it take to get hired — or attract top candidates?
5 privacy regulations marketers need to know for 2021
Join us for this live webinar and learn how to build an effective marketing program that is compliant with the world’s privacy laws.
The state of retail media in 2020
Online retail is evolving, and quickly. Join us on Thursday, January 16th, for this live webinar and learn how retail brands can survive and thrive in 2020.