It’s time to reconsider how you measure and interpret your email campaign performance

If open rates aren’t the metric they once were, what is?

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Email analytics survival guide

For years, core metrics like email open rates were a staple in nearly every email marketing program. But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question.

This shift, along with evolving email capabilities like personalization and dynamic content, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns.

Litmus created this guide to help you do just that. Read it to understand:

  • Why marketers are changing how they measure email effectiveness
  • How to calculate and track meaningful email metrics
  • Which email metrics resonate with different audiences and why

Learn more. Visit Digital Marketing Depot to download Email Analytics in 2022–A Survivor Guide from Litmus.

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About the author

Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, ecommerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land, MarTech and producer of the conference series Search Marketing Expo and MarTech. Visit us at

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