Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: MeetEdgar offers automated variations for social posts for SMBs Aug 20, 2018 by Barry Levine The social post scheduler says this is the first time the capability has been offered in […]
The exclusive arrangement makes Power’s auto sales data available for the first time for advertising and attribution.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nielsen links up with J.D. Power to create a new Auto Cloud Aug 17, 2018 by Barry Levine The exclusive arrangement makes Power’s auto sales data available for the first time for […]
The “Un-carrier” is now promising that human agents, trained in a variety of specialties, will replace phone menus and bots.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Why more automation from Google Ads is good for tool makers and PPC careers Aug 16, 2018 by Frederick Vallaeys Marketers who question their future in an industry dominated by automation […]
For New York City-based threat intelligence firm IntSights, it’s a never-ending battle against posts from imitation brands and CEOs.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Survey: People fear loss of personal data more than having their cars stolen Aug 15, 2018 by Ginny Marvin In an earlier survey, people valued their data at only $250. Modern […]
The problem, says the marketing agency, is that most users will buy the first option presented by a voice agent.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Digitas report: Brand loyalty is at risk with voice-based purchases Aug 14, 2018 by Barry Levine The problem, says the marketing agency, is that most users will buy the first option […]
The Singapore-based organization is launching a non-profit community composed of token-incentivized humans who validate AI-generated metadata.
Employing machine vision to recognize mapped objects, the company says it can determine which way a user is looking and can calculate positioning down to a centimeter.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Aivon launches blockchain-based protocol for ‘first decentralized video search engine’ Aug 13, 2018 by Barry Levine The Singapore-based organization is creating a non-profit community composed of token-incentivized humans who validate AI-generated […]
ShareIQ’s technology is designed to track huge numbers of images across the web, even if they have been slightly modified.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Earned media platform Cision adds image tracking with ShareIQ purchase Aug 10, 2018 by Barry Levine ShareIQ’s technology is designed to track huge numbers of images across the web, even if they […]
About 81 percent of visitors say yes to every consent choice, according to this consent management platform.
Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of hype about “a single view of the customer.”
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Quantcast reports more than 90% of visitors to EU domains grant GDPR consent Aug 9, 2018 by Barry Levine About 81 percent of visitors say yes to every consent choice, according […]
Since it tracks offline purchases as well as online activity, the CDP can tell the remarketer when the sale has already been made.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Report: 1/3 of top US news sites block EU users rather than comply with GDPR Aug 8, 2018 by Robin Kurzer The list includes a third of the top US news […]
Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed ones.
The company says this is the first real-time use of granular data within an event for defining audiences and deciding when to send messaging.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Marketing analytics platform CaliberMind launches ABM Converter Aug 7, 2018 by Barry Levine The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a […]
The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a fraction of the time or cost.
The self-service platform offers sentiment analysis and user-generated content about specific programs, across broadcast, cable and OTT TV.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: TV-watching viewer app TV Time launches an analytics platform Aug 6, 2018 by Barry Levine The self-service platform offers sentiment analysis and user-generated content about specific programs, across broadcast, cable and […]
The integration allows Adobe customers to upload their customer lists and get the matching cable subscriber IDs, for ad targeting through a cable service.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe Aug 3, 2018 by Barry Levine The integration allows Adobe customers to upload their customer lists […]
Descendents from product recommendation engines, personalization platforms are growing into experience deciders and managers for all environments.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Swrve’s new platform enables ‘payload’ targeting and triggering Aug 2, 2018 by Barry Levine The company says this is the first real-time use of granular data within an event for […]
The new integration brings the technology giant’s voice agents and real-time agent support to a major contact center provider.
The newly issued standards specify identifiers within the audio track of any video program or ad, whether shown on TV, OTT or online.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: A brand manager’s guide to virtual assistants Aug 1, 2018 by Jane Price Contributor Jane Price explains how and why brand managers should be involved in the development of a virtual […]
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Report: Majority of companies fear 3rd-party vendors make them vulnerable to GDPR legal risks Jul 31, 2018 by Robin Kurzer Only 32 percent of companies say they are fully GDPR-compliant, according […]
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SMPTE’s new TAXI Complete could make multiscreen ads and content commonplace Jul 30, 2018 by Barry Levine The newly issued standards specify identifiers within the audio track of any video program […]
The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype.
A PR exec sees an essential difference that will keep humans in the game.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Specs for OpenRTB 3.0 & ads.cert, the ads.txt enhancement, open for comment Jul 27, 2018 by Robin Kurzer Marketers welcome the ads.txt enhancement, but list potential latency issues among concerns about ads.cert. […]
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Brand Safety Institute debuts to offer new certification programs for digital advertisers Jul 26, 2018 by Barry Levine A brainchild of the Trust Accountability Group (TAG), the independent organization will offer […]
A brainchild of the Trust Accountability Group (TAG), the independent organization will offer a certification program for Brand Safety Officers.
The tech giant’s conversational platform is now turning into an intelligent virtual agent and agent helper.