LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe
The integration allows Adobe customers to upload their customer lists and get the matching cable subscriber IDs, for ad targeting through a cable service.
Now, the San Francisco-based firm is integrating its TV service with Adobe’s Advertising Cloud and Audience Manager, so that the marketing cloud can offer access to addressable TV. LiveRamp GM of TV Allison Metcalfe told me that Adobe is the first reseller of LiveRamp’s addressable TV subscriber identification services.
Under this arrangement, a brand can upload its first-party data (customer relationship management files, customer lists, offline sales or loyalty program lists) to Adobe for transfer to LiveRamp.