MarTech Today: Brand Safety Institute debuts, LinkedIn overhauls Campaign Manager & more
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on July 27, 2018 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Brand Safety Institute debuts to offer new certification programs for digital advertisers
Jul 26, 2018 by Barry Levine
A brainchild of the Trust Accountability Group (TAG), the independent organization will offer a certification program for Brand Safety Officers.
- As Facebook user and revenue growth slows in Q2, advertisers still on board
Jul 26, 2018 by Ginny Marvin
The company is betting on Stories ads and says GDPR impact on user growth was in line with expectations.
From Marketing Land:
- LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts
Jul 26, 2018 by Amy Gesenhues
The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities.
From Around The Web:
- 3 Ways to Use CRM Data for Lead Generation, Adstage
- How to delete your Twitter history, The Verge
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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