MarTech Today: Quantcast reports 90 percent consent rate for GDPR, why CDPs have emerged now & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Quantcast reports more than 90% of visitors to EU domains grant GDPR consent Aug 9, 2018 by Barry Levine About 81 percent of visitors say yes to every consent choice, according […]
Barry Levine on August 10, 2018 at 9:00 am
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Quantcast reports more than 90% of visitors to EU domains grant GDPR consent
Aug 9, 2018 by Barry Levine
About 81 percent of visitors say yes to every consent choice, according to this consent management platform. - CDPs: Why now?
Aug 9, 2018 by Barry Levine
Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of hype about “a single view of the customer.”
From Marketing Land:
- How to maximize value from push notifications
Aug 8, 2018 by Sam Welch
Finding the right way to utilize mobile push notifications is both an art and a science. Contributor Sam Welch reveals what you need to consider.
From Around The Web:
- The Twitter Rules: A Living Document , Twitter
- Facebook Blocks Sharing Of 3D-Printed Gun Files On Its Platforms, BuzzFeed
- Hacking Amazon: Agencies Create Workarounds For An Emerging Ad Giant, AdExchanger
- How Marketing Automation Can Boost Your Conversion Rates, Crazy Egg
- Want to deliver great customer experiences? Here’s what not to do, Think with Google
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