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MarTech » Digital Transformation » MarTech Today: Quantcast reports 90 percent consent rate for GDPR, why CDPs have emerged now & more

MarTech Today: Quantcast reports 90 percent consent rate for GDPR, why CDPs have emerged now & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Quantcast reports more than 90% of visitors to EU domains grant GDPR consent Aug 9, 2018 by Barry Levine About 81 percent of visitors say yes to every consent choice, according […]

Barry Levine on August 10, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • Quantcast reports more than 90% of visitors to EU domains grant GDPR consent
    Aug 9, 2018 by Barry Levine
    About 81 percent of visitors say yes to every consent choice, according to this consent management platform.
  • CDPs: Why now?
    Aug 9, 2018 by Barry Levine
    Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of hype about “a single view of the customer.”

From Marketing Land:

  • How to maximize value from push notifications
    Aug 8, 2018 by Sam Welch
    Finding the right way to utilize mobile push notifications is both an art and a science. Contributor Sam Welch reveals what you need to consider.

From Around The Web:

  • The Twitter Rules: A Living Document , Twitter
  • Facebook Blocks Sharing Of 3D-Printed Gun Files On Its Platforms, BuzzFeed
  • Hacking Amazon: Agencies Create Workarounds For An Emerging Ad Giant, AdExchanger
  • How Marketing Automation Can Boost Your Conversion Rates, Crazy Egg
  • Want to deliver great customer experiences? Here’s what not to do, Think with Google

New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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