20 questions to ask customer data platform vendors during the demo
Once you've chosen a short list of vendors and scheduled demos, think about the questions to ask them.
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Once you've chosen a short list of vendors and scheduled demos, think about the questions to ask them.
11 questions to determine if you have the staff capabilities, management support and financial resources needed for a CDP to be a smart purchase.
While CDPs have long had AI "behind the scenes," the integration of genAI is spurring vendors to add many new features and abilities.
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
Two integrations announced this week highlight how IR is becoming an essential element of other martech solutions.