Chris Kerns

Chris Kerns has spent more than a decade defining digital strategy and sits at the forefront of extracting insights from digital data. He is the VP of Research & Insights at Spredfast, a social software platform that empowers enterprise organizations to connect with consumers in an increasingly social world. His research has appeared in The New York Times, Forbes, USA Today and the The Wall Street Journal, among other publications. He is also the author of Trendology, the first book to dive into the advantage brands can build using a data-driven approach to real-time marketing.

Performance

On brands, death and social media

When a celebrity dies, how should brands respond on social media, if at all? Columnist Chris Kerns shares tips on how to approach the practice responsibly and with sensitivity.