Data
Beyond the Like: Measuring Facebook Reactions
Measuring content performance with Reactions data is trickier than with a simple Like, but columnist Chris Kerns explains how Facebook Reactions can bring you new insights to improve your content.
Chris Kerns has spent more than a decade defining digital strategy and sits at the forefront of extracting insights from digital data. He is the VP of Research & Insights at Spredfast, a social software platform that empowers enterprise organizations to connect with consumers in an increasingly social world. His research has appeared in The New York Times, Forbes, USA Today and the The Wall Street Journal, among other publications. He is also the author of Trendology, the first book to dive into the advantage brands can build using a data-driven approach to real-time marketing.
Performance Marketing
Why marketers should be paying attention to Twitch
Why should marketers care about Twitch? Columnist Chris Kerns takes a look at the growing live-streaming phenomenon and how marketers and brands can take advantage of the channel.
Performance Marketing
On brands, death and social media
When a celebrity dies, how should brands respond on social media, if at all? Columnist Chris Kerns shares tips on how to approach the practice responsibly and with sensitivity.
Data
The shifting social landscape of Black Friday & Cyber Monday
What should retailers expect for this year's Black Friday? Columnist Chris Kerns dives into the social data to uncover trends that will help marketers plan ahead.
Performance Marketing
October surprise: When brands enter the political discussion
Where do you draw the line when mixing marketing and current events? Columnist Chris Kerns takes a look at the ways in which brands are entering the current social political chatter.
Performance Marketing
What marketers can learn from governments on social
Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter, and Instagram to uncover the innovative ways they're using these channels.
Performance Marketing
How social is revealing a new world for the travel industry
What can social data tell us about trends in the hospitality industry? Columnist Chris Kerns dives into the summer’s social travel data and comes away with three main patterns that marketers can learn from.
Performance Marketing
Elon Musk and the rise of the social executive
What can marketers learn from Elon Musk's rabid following on Twitter? Columnist Chris Kerns dives into his Twitter feed to discover key tactics from his social activity.
Performance Marketing
How Twitter bios can help you find your audience
Columnist Chris Kerns takes a deep dive into the profile descriptions for millions of Twitter users to bring you insight into why you need to look beyond just tweets to target your audience.
Performance Marketing
Your brand refresh: What should you expect from social?
When you're planning new branding, icons or logos, how will your audience react? Columnist Chris Kerns dives into Twitter data to reveal what social media can tell you about brand refreshes.
Performance Marketing
Deep-dish digital: The most Instagrammed restaurants in America
Columnist Chris Kerns dives into the data from branded hashtags across the US to bring marketers insight into what social data reveals about brands and consumers.
Performance Marketing
Streaming social: What marketers can learn from Netflix’s social strategy
When it comes to social, marketers can learn a lot from Netflix. Columnist Chris Kerns discusses the streaming service's social wins and what marketers can glean from them.
Data
The “social iceberg”: The data on 1:1 marketing may surprise you
Columnist Chris Kerns delves into data showing that while the tip of the social media iceberg involves a brand’s entire audience, the bulk of it is made up of one-on-one conversations with individuals.
Data
The Quiet, Smart Growth Of #GirlsWhoCode
Columnist Chris Kerns takes a look at how the nonprofit is quietly becoming a game changer — and why focusing on the right numbers is key to measuring your own success.
Data
Trump, Women And ISIS: What Marketers Can Learn From The Social Language Of The 2016 Election
Columnist Chris Kerns dives into the data on the language the presidential candidates are using in the 2016 campaigns and comes away with some insights for marketers.
Performance Marketing
Wins And Losses From The Social Teams Of The NFL
Columnist Chris Kerns takes a look at the social plays from the NFL to bring marketers some insights into how they can enhance their own social strategies.
Performance Marketing
The Tweets, The Ads, The Data: A Recap Of The 2015 Social Super Bowl
Armchair quarterbacks can critique Super Bowl ads all day long, but contributor Chris Kerns contends the data tell the real story of what resonated.
Performance Marketing
And Now This: A Response To John Oliver’s Views On Real-Time Marketing
Contributor Chris Kerns argues it's easy to poke fun at obvious brand mistakes on Twitter, but that doesn't mean newsjacking isn't effective marketing.