Data
Beyond the Like: Measuring Facebook Reactions
Measuring content performance with Reactions data is trickier than with a simple Like, but columnist Chris Kerns explains how Facebook Reactions can bring you new insights to improve your content.
Chris Kerns has spent more than a decade defining digital strategy and sits at the forefront of extracting insights from digital data. He is the VP of Research & Insights at Spredfast, a social software platform that empowers enterprise organizations to connect with consumers in an increasingly social world. His research has appeared in The New York Times, Forbes, USA Today and the The Wall Street Journal, among other publications. He is also the author of Trendology, the first book to dive into the advantage brands can build using a data-driven approach to real-time marketing.
Data
Measuring content performance with Reactions data is trickier than with a simple Like, but columnist Chris Kerns explains how Facebook Reactions can bring you new insights to improve your content.
Chris Kerns | Feb 13, 2017 at 10:33 am ETPerformance Marketing
Why should marketers care about Twitch? Columnist Chris Kerns takes a look at the growing live-streaming phenomenon and how marketers and brands can take advantage of the channel.
Chris Kerns | Jan 16, 2017 at 10:49 am ETPerformance Marketing
When a celebrity dies, how should brands respond on social media, if at all? Columnist Chris Kerns shares tips on how to approach the practice responsibly and with sensitivity.
Chris Kerns | Dec 19, 2016 at 10:14 am ETData
What should retailers expect for this year's Black Friday? Columnist Chris Kerns dives into the social data to uncover trends that will help marketers plan ahead.
Chris Kerns | Nov 21, 2016 at 10:08 am ETPerformance Marketing
Where do you draw the line when mixing marketing and current events? Columnist Chris Kerns takes a look at the ways in which brands are entering the current social political chatter.
Chris Kerns | Oct 24, 2016 at 10:32 am ETPerformance Marketing
Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter, and Instagram to uncover the innovative ways they're using these channels.
Chris Kerns | Sep 26, 2016 at 11:02 am ETPerformance Marketing
What can social data tell us about trends in the hospitality industry? Columnist Chris Kerns dives into the summer’s social travel data and comes away with three main patterns that marketers can learn from.
Chris Kerns | Sep 2, 2016 at 10:45 am ETPerformance Marketing
What can marketers learn from Elon Musk's rabid following on Twitter? Columnist Chris Kerns dives into his Twitter feed to discover key tactics from his social activity.
Chris Kerns | Aug 1, 2016 at 10:12 am ETPerformance Marketing
Columnist Chris Kerns takes a deep dive into the profile descriptions for millions of Twitter users to bring you insight into why you need to look beyond just tweets to target your audience.
Chris Kerns | Jul 4, 2016 at 10:46 am ETPerformance Marketing
When you're planning new branding, icons or logos, how will your audience react? Columnist Chris Kerns dives into Twitter data to reveal what social media can tell you about brand refreshes.
Chris Kerns | Jun 6, 2016 at 10:55 am ETPerformance Marketing
Columnist Chris Kerns dives into the data from branded hashtags across the US to bring marketers insight into what social data reveals about brands and consumers.
Chris Kerns | May 9, 2016 at 4:04 pm ETPerformance Marketing
When it comes to social, marketers can learn a lot from Netflix. Columnist Chris Kerns discusses the streaming service's social wins and what marketers can glean from them.
Chris Kerns | Apr 11, 2016 at 10:04 am ETData
Columnist Chris Kerns delves into data showing that while the tip of the social media iceberg involves a brand’s entire audience, the bulk of it is made up of one-on-one conversations with individuals.
Chris Kerns | Mar 14, 2016 at 10:30 am ETData
Columnist Chris Kerns takes a look at how the nonprofit is quietly becoming a game changer — and why focusing on the right numbers is key to measuring your own success.
Chris Kerns | Feb 15, 2016 at 10:35 am ETData
Columnist Chris Kerns dives into the data on the language the presidential candidates are using in the 2016 campaigns and comes away with some insights for marketers.
Chris Kerns | Jan 14, 2016 at 10:49 am ETPerformance Marketing
Columnist Chris Kerns takes a look at the social plays from the NFL to bring marketers some insights into how they can enhance their own social strategies.
Chris Kerns | Dec 21, 2015 at 9:00 am ETPerformance Marketing
Armchair quarterbacks can critique Super Bowl ads all day long, but contributor Chris Kerns contends the data tell the real story of what resonated.
Chris Kerns | Feb 2, 2015 at 12:56 pm ETPerformance Marketing
Contributor Chris Kerns argues it's easy to poke fun at obvious brand mistakes on Twitter, but that doesn't mean newsjacking isn't effective marketing.
Chris Kerns | Sep 19, 2014 at 8:50 am ET