Andrew Shotland

Andrew Shotland is the proprietor of Local SEO Guide, a leading local search engine optimization blog and consultancy.

Performance Marketing

National retailers: Stop ignoring local SEO

National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search.

Performance Marketing

Don’t trust Google to structure your local data

As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages.

Performance Marketing

Franchise SEO: For Masochists Only

Performing local search engine optimization for franchise locations can be a real pain. Columnist Andrew Shotland explores some common issues for local search marketers, as well as solutions.