Twitter Sustains Massive Outage Across Web, Mobile & APIs

When you wake up this morning, you may notice that your Twitter timeline and marketing efforts seem awry. Thanks to a major outage that lasted more than an hour, marketers may see a decreased Twitter ad spend or failed scheduled Tweets.

Some users are currently experiencing problems accessing Twitter. We are aware of the issue and are working towards a resolution.

— Twitter Support (@Support) January 19, 2016

The problems arose across all Twitter entities, web, mobile and API connections at 3:20 a.m. ET and didn’t return in full until 5:00 a.m. ET. Issues are still being felt this morning, and the Developer Status page is currently showing issues with timelines, search and the Twitter stream:

So all marketers that regularly monitor Twitter ads and traffic should annotate this major irregularity into their reporting.

We’ve reached out to Twitter and will update this story throughout the day.

About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.