On the heels of a deal that makes influencer content available for programmatic buys, columnist Maggie Malek explains why treating influencers programmatically is a bad idea.
With all eyes on live-streaming, columnist Maggie Malek has some tips on how to use it to tell your brand's story and connect with consumers.Maggie Malek | Jun 1, 2016 at 12:25 pm ET
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this "dark" web traffic.Maggie Malek | Apr 6, 2016 at 11:15 am ET
Have you tapped into the marketing prowess of your PR team? Columnist Maggie Malek explains why today's public relations pros, along with new tools, can give your marketing strategy a leg up.Maggie Malek | Feb 11, 2016 at 10:04 am ET
Are you tapping into your best brand ambassadors — your employees? Columnist Maggie Malek explains why making employee engagement a priority will bolster your brand's visibility.Maggie Malek | Jan 14, 2016 at 10:14 am ET
Columnist Maggie Malek explains why your search, social and content teams must work together to help drive your brand's vision and resonate with consumers.Maggie Malek | Dec 17, 2015 at 10:13 am ET
How do you push your brand's reach during an event? Columnist Maggie Malek outlines steps you can take to fully engage with consumers via social media during events.Maggie Malek | Nov 19, 2015 at 11:01 am ET