In a world inundated with messaging and branding, we need to look beyond the numbers and tools and focus on how to connect with people. Columnist Claudine Bianchi explains.
As the role of the stereotypical salesperson fades, what will emerge? Columnist Claudine Bianchi sees a blurring of marketing and sales as engagement becomes a priority.Claudine Bianchi | Dec 18, 2015 at 9:08 am ET
As the buyer's journey continues to shift, it's more important than ever that marketing and sales teams work together to learn from each other and improve the overall business strategy, says columnist Claudine Bianchi.Claudine Bianchi | Sep 25, 2015 at 10:06 am ET