SEO request for proposal (RFP) questions: what to expect
For agencies ready to go big-time or enterprises interested in putting SEO work out for bid, columnist Clay Cazier documents the top questions that appear in SEO RFPs.
Clay Cazier is Vice President, Search Strategy for PMX Agency, an integrated marketing agency. Clay's resume includes more than 15 years of web development, search engine optimization and content marketing experience on both the client and agency side, including successful ventures in healthcare, travel, legal and retail verticals. At PMX Agency, Clay's role is to lead brands in the formulation of optimization and content plans to be executed in a joint effort between PMX Agency and clients' marketing teams. This not only requires deep technical knowledge but the ability to spot search trends and communicate the opportunity in a way that inspires C-suite executives to act. Clay graduated in 1996 from Millsaps College in Jackson, Mississippi with a BA in Philosophy (Summa Cum Laude, Phi Beta Kappa) and a BA in Biology (Magna Cum Laude). His search marketing experience built over the years was solidified more recently by completing Rutgers University's Social Media Mini MBA in 2010. After living and working in the New York/New Jersey area for 16 years, Clay and his family have recently moved south to help grow PMX Agency's South Carolina office.
For agencies ready to go big-time or enterprises interested in putting SEO work out for bid, columnist Clay Cazier documents the top questions that appear in SEO RFPs.Clay Cazier | Sep 5, 2016 at 1:15 pm ET
Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today's SEO best practices.Clay Cazier | Jul 28, 2016 at 1:15 pm ET
Before jumping in to optimize for non-brand queries, columnist Clay Cazier reminds us to do what many paid search marketers already do: maximize our visibility for branded queries.Clay Cazier | May 5, 2016 at 2:03 pm ET
Need another way to express the value of SEO? Columnist Clay Cazier details a way to assign value that a PPC-minded manager will appreciate.Clay Cazier | Mar 14, 2016 at 4:00 pm ET
Columnist Clay Cazier guides you through the basics of Wikidata, explaining what it is, why it matters to SEO professionals and how you can leverage it.Clay Cazier | Feb 11, 2016 at 11:20 am ET
Google has removed the search tool that allows users to change their geo-location. Columnist Clay Cazier documents four ways to get around this restriction and emulate a search from any city.Clay Cazier | Jan 14, 2016 at 11:55 am ET
Google's Keyword Planner may go deep, but does it go wide enough to fulfill modern SEO's need for semantically relevant phrases? Columnist Clay Cazier explores one alternative data source: Pinterest.Clay Cazier | Nov 19, 2015 at 11:21 am ET