Marketing artificial intelligence (AI)
Unlocking the full potential of GenAI in marketing
Why data and analytics are the foundation of successful GenAI implementation.
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Data management platform (DMP)
Is bad customer data sabotaging your marketing efforts?
Tired of dirty data? Discover the power of data standards.
Target audiences precisely to maximize reach and reduce spend
Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented.
The path to personalization: A roadmap for marketers
There's a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers?
Cut through inbox clutter with personalized, high-impact email
As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial.
Accessibility matters: Strategies for building an inclusive brand
Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.
The state of digital customer experience
While any retailers are experimenting with the latest generative AI tools for enhancing digital customer experience, even more have not begun planning for the technology's rollout.
The future of marketing is social
Learn how a strategic approach to social media can help brands drive significant bottom-line results
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The future of first-party data and why it will be critical
Unravel the complexities of first-party data utilization and unlock its full potential with practical strategies and expert insights.
Marketing artificial intelligence (AI)
Flex your content management for scalability and hyper-personalization
Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact.
Creating customer experiences that go the extra mile
To secure customer loyalty and reduce turnover, media and entertainment companies are prioritizing innovative, personalized experiences fueled by data insights and human creativity.
Marketing artificial intelligence (AI)
10 ChatGPT prompts for digital marketers
Get best practices for interacting with AI and learn how to leverage it to boost productivity, creativity, and strategic thinking.
Turn data into meaningful customer moments with Salesforce
Unify customer data into a single view to drive true personalization without relying on third-party tracking.
The 2024 guide to email deliverability
This 10-minute guide walks you through everything you need to know about email deliverability to ensure your recipients are getting the messages you send.
The 5 best practices of leading marketing teams
Take your marketing results to the next level by learning from the best.
The 2023 Content Marketing Report: See how AI is transforming the game
Get insights into AI, martech, and data-driven content marketing.
Writing emails that convert
Learn the 4 biggest copywriting and design dos and don'ts to consider before hitting send.
Upgrade your 2024 B2B marketing game with this powerful ad channel
Attend this webinar to get a jump start into the new year.
Build or buy your CDP? Compare the pros and cons
Arm yourself with the knowledge to make the right CDP decision for your needs.
The great data divide: How top performers are pulling ahead
Discover what tactics are driving growth and where peers are investing this year.
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Go beyond cookies and stay ahead in a privacy-first world
Learn the impact privacy has on your marketing campaigns and why Google Analytics-based dashboards may be inaccurate.
Become a data champion by mastering marketing analytics automation
In this webinar, you'll gain the power of optimizing campaign performance effortlessly across all channels.
Build trust and boost profits with programmatic ads
This digital advertising webinar will help you stay ahead with consent-driven ad strategies.
Use this tactic to drive revenue on your SEO campaigns
Attend this webinar to propel your entire digital presence into a revenue-generating powerhouse.
Why now is the right time to implement SMS marketing
Leading brands are embracing SMS marketing to engage customers in increasing numbers and in increasingly personal, relevant ways.
The email personalization guide marketers can’t miss
Get started with personalization --including dynamic content, customer data, privacy regulation, and scalability-- and capture your subscribers’ attention in the inbox.
Email subject line tips and best practices (with examples!)
Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don't let it be an afterthought.
Say goodbye to third-party data and hello to better customer experiences
Learn everything you need to know to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.
Make sense of your marketing with the 101 Guide to Marketing Attribution
This comprehensive guide deep dives into the state of marketing attribution, why it's important, the types of attribution models, and more.
Level up your marketing with in-game advertising
This report provides key insights into consumer attitudes and digital behaviors related to in-game advertising.
Uncover the latest global consumer attitudes and trends
Download the 2023 Consumer Trends Index to gain a deeper understanding of your customers and better meet their needs.
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The Big Game brand lift results are in!
Learn which ads scored big in 2023's Big Game.
Making it into the inbox doesn’t have to be a guessing game
Make the most of your time, money, and effort. Get this four-part guide to understanding email deliverability.
Sponsored White Papers & Webinars
Webinar: Maximize your ROAS with first-party data
Increased visibility into your customer base can drive your campaign decisions (and reactions).
Build a winning marketing attribution framework
In this webinar, learn tried and true best practices from attribution pros.
Sponsored White Papers & Webinars
Find the balance between privacy and personalization with first-party data
In this webinar, learn how to leverage first-party data to drive customer engagement and sales while ensuring privacy and compliance.
Sponsored White Papers & Webinars
Webinar: Keep customers engaged all year long
Discover proven ways to keep customers engaged and purchasing more.
Sponsored White Papers & Webinars
Webinar: Kickstart your first-party data strategy
Achieve personalization and more without cookies right when your users log in.
Sponsored White Papers & Webinars
Webinar: Keep customers engaged post-holidays and all year long
Build rich customer profiles that you can use to engage customers with highly personalized campaigns.
Webinar: How to make the most out of consumer and social media data
Consumer insights matter more now than ever.