Webinar: Kickstart your first-party data strategy

Achieve personalization and more without cookies right when your users log in.

Chat with MarTechBot
Data Privacy 1920 1080

With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. Today, many are turning to the login box as a critical first step in executing an effective first-party data strategy. It’s no longer just a security requirement – it’s now the doorway into their brand’s digital user experience.

Join Salman Ladha, senior product marketing manager from Okta, as he shares techniques that marketing and digital teams can use to remove friction from their login experience – leading to improved acquisition, retention, and increased revenues.

Register today for “Kickstart Your First-Party Data Strategy,” presented by Okta.


Click here to view more MarTech webinars.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Cynthia Ramsaran
Contributor
Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.

Get the must-read newsletter for marketers.