BidsCube teams up with Pixalate to combat ad fraud
The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency.
Sponsored Content
Elevate customer loyalty through tailored experience
Customized experience can lead to heightened satisfaction and loyalty.
Could happy advertisers be the key to connected TV success?
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.
How to build a CDP use case
Crawl, Walk, Run: The Iterative Approach for A CDP Use Case
Key SEO trends for 2024
This new year will be the most exciting and dynamic time to be in SEO.
Win the customer experience race with the right martech solutions
How and when you invest in partnerships will move you from second place to center stage.
What’s the state of email beyond 2023?
A look back at this year’s trends in email marketing and what to look forward to next year.
Transforming email addresses into actionable insights
Think beyond the inbox: gain a deeper understanding of your consumers to personalize campaigns and optimize engagement.
Social media data’s rising influence on business success
Three examples of real businesses successfully leveraging meaningful and actionable insights from social media.
Marketing artificial intelligence (AI)
How advertisers can leverage AI and automation at scale
Striking the balance between AI and human oversight, for brand safety, strategy and performance.
Cracking the code on accurate attribution for connected TV
The dark ages of TV attribution are over. Today’s marketers shouldn’t settle for less than full transparency from their CTV platforms.
Dun & Bradstreet - Data makes the difference
Unlocking business success with the power of data management
Dun & Bradstreet's VP – master data business shares why MDM is more than a technology. It's a strategic asset that empowers businesses.
Omnichannel loyalty: Crafting a seamless customer experience
Learn how your brand can thrive by embracing this strategy.
4 tips to prepare for Black Friday and Cyber Monday
Ace your holiday promotions with this step-by-step guide.
Dun & Bradstreet - Data makes the difference
Data-driven success lies within the power of simplicity
Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes.
Dominate the inbox with your free 46-point email marketing checklist
Learn how to drive opens, boost conversions, avoid the spam folder and more with this comprehensive email marketing audit checklist.
Dun & Bradstreet - Data makes the difference
Data and AI ignite real-time customer conversations and tangible business results
Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success.
Let data be the biggest driver behind your advertising strategy
Dun & Bradstreet's SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead.
Dun & Bradstreet - Data makes the difference
The future of CX depends on innovative generative AI and data insights
Dun & Bradstreet's CMO discusses the elements that make up the best possible customer experience.
The omnichannel magic of connected TV
How CTV supercharges existing marketing efforts across the advertising board.
Marketing artificial intelligence (AI)
How to use AI in digital advertising
Advertisers can benefit from AI-based efficiency tools in an ‘always on’ era.
The future of loyalty: Metaverse, AI and post-pandemic challenges
Discover the source of your customers' loyalty and learn how to attain it.
Where is the buyer’s journey headed?
Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech.org Podcast.
Top loyalty management software solutions: Forrester report
Diving into the characteristics of the leading loyalty software providers.
How to outsource link building: Benefits and tips to follow
Boost your SEO strategy with this guide to outsourcing link building for better website visibility.
How AI can recession-proof your business
As economic headwinds threaten your business, adopting an automation solution can minimize a negative impact on your organization.
3 reasons why you need to embrace journey-centricity
Transform customer journeys for better CX and results.
Connected TV’s results transcend the TV screen
Why CTV is an important part of any search strategy.
3 ways to drive sales with email
Is your email marketing not yielding the results you were hoping for? These three tactics will help you make more sales with your emails.
Digital advertising automation is here: Are you ready?
Is your organization ready for automation? We have your checklist for success.
Prepare for an unpredictable economy with email marketing
Don’t let your brand suffer because of the economic pressures ahead. Use first-party data to fuel your email personalization strategy.
Customer segmentation models to improve the performance of loyalty marketing campaigns
Segmenting your customers is critical to your success.
5 ways to optimize your ad campaigns in 2023
Follow these five expert tips to boost your ad campaign's performance and deliver ROI.
6 link-building myths and truths
Avoid these common link-building mistakes to be successful in the long-term.
3 simple steps to automating content creation for businesses
Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success.
The ultimate recipe for writing SEO content
Approach good content as if you were in your kitchen ready to cook up a tasty dish.
4 digital marketing pain points SMBs face today
Advertising hurdles SMBs face – and solutions to level up.
Unify customer data across multiple brands and systems
Learn how The Comoto Family of Brands unlocked its marketing potential with first-party data.
5 ways you’re hurting account performance when it comes to RSAs
Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs.