Win the customer experience race with the right martech solutions
How and when you invest in partnerships will move you from second place to center stage.
Acxiom's latest articles
Get to the Heart of Customer Experience With Data that Delivers
What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. And at the heart of the CDP lies the data that fuels customer insights. In […]
Is your brand facing an identity crisis?
People want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization and trust.
Seizing your data destiny: Google delays third-party cookie phase-out
As it turns out, third-party cookies are a tougher cookie than we thought.
Making first-party data your first priority moving forward
The demise of third-party cookies brings the opportunity to close the gap in consumer insights.
Trade cookies for control of your identity program
Brands need people, and people need brands. Do they need third-party cookies to connect?
The Marketing Accountability Void: An Overdue Reality Check for Data-Driven Marketers
The quest to achieve the perfect 1-to1 customer relationship is costing businesses billions of dollars in precision engineered technology. But is this investment paying dividends? Where are the results? Despite the sophistication of the tools, there are still many gaps to bridge. It begs the question: Is it even possible to attain a closed-loop, in-the-moment […]
Resolving consumer identity – more important than ever
To build lasting relationships, brands have to accurately recognize the people engaging with them.
The future of identity in a cookieless world
Identity will be even more critical to a brand’s success going forward. Acxiom offers a POV on the cookieless world along with the key pillars a future identity solution should entail.
An Identity Buyer’s Guide for Data-Driven Marketers
Making Identity Solutions a Reality Identity is the cornerstone for marketing success. Identity is the ability to recognize and understand customers, prospects and other visitors across all channels and devices – and it’s critical in delivering exceptional customer experiences. As the need for identity grows in importance and relevance, marketers are realizing now more than […]
The Customer Data Platform: An Acxiom Point of View
The Customer Data Platform (CDP) is an emerging option for helping brands manage and activate customer data. Yet research shows that before investing in CDP software, marketers should take a step back and conduct a careful assessment of their needs for unifying and activating data at the enterprise level. Now, Acxiom is helping clients do […]
The New Face of Data-Driven Marketing: A Buyer’s Guide for Today’s Omnichannel Marketer
While the market is ripe with over thousands of martech and adtech options, marketers must ensure they have the right unified data foundation in place to power their marketing ecosystem. A new eBook from Acxiom, “The New Face of Data-Driven Marketing: A Buyer’s Guide for Today’s Omnichannel Marketer,” helps you navigate this process. Get an […]
The Definitive Guide to Open Gardens eBook
Chances are, you’ve heard the buzz about the Open Garden movement. Now find out how you can go about designing your own Open Garden and uniting your fragmented marketing ecosystem. Don’t worry — it’s actually pretty easy. And once you’ve grasped what it’s all about, there’ll be no turning back. The Definitive Guide to Open […]