Martech: Martech is Marketing Logo
  • Topics
    Transformation
    Operations
    Data
    Experience
    Performance
    Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Team
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

Social Media Marketing

Social Media Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful social media marketing programs.

Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!

Performance Marketing

Facebook finally hits a brick wall

With users declining for the first time ever and a steep drop in stock price, the social media giant is looking vulnerable.

Kim Davis | Feb 4, 2022 at 2:03 pm ET

Marketing Operations

3 social media trends impacting marketing in 2022

The social media landscape has changed drastically. Here's how marketers can prepare for the latest trends.

Corey Patterson | Feb 2, 2022 at 2:55 pm ET

Customer & Digital Experience

How Denny’s connects with customers through social media, sports marketing and updated digital experiences

The chain’s NIL program featuring student athletes allows Denny’s to make inroads with younger consumers while feeding the sports interests of Millennials, Gen X and Boomers.

Chris Wood | Feb 2, 2022 at 1:54 pm ET

Customer & Digital Experience

Augmented reality marketing expands with new Pinterest Try On for furniture

The new feature is already working to improve the social commerce play for retailers like Crate & Barrel, CB2, Walmart, West Elm and Wayfair.

George Nguyen | Jan 31, 2022 at 3:33 pm ET

Performance Marketing

How to personalize your brand on LinkedIn

Brands can benefit from influencers on social platforms; they can help personalize their public faces.

Corey Patterson | Jan 31, 2022 at 2:32 pm ET

Customer & Digital Experience

Social media marketers need fresh tactics for posting on CTV apps

With Facebook Watch, Tik Tok TV and other connected TV apps, marketers have to adjust their strategies to best leverage this new medium.

Chris Wood | Jan 27, 2022 at 2:18 pm ET

Customer & Digital Experience

Snapchat launches augmented reality tool Shopping Lenses

The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands.

Chris Wood | Jan 26, 2022 at 2:24 pm ET

Customer & Digital Experience

Instagram remains the key channel for influencer marketing campaigns

A new report conducts in-depth analysis of the rapidly growing influencer marketing space.

Kim Davis | Jan 25, 2022 at 12:45 pm ET

Customer & Digital Experience

CreatorIQ announces partnership with TikTok

This initiative by the influencer marketing platform will enable the creation of end-to-end TikTok marketing campaigns.

Kim Davis | Jan 13, 2022 at 1:31 pm ET

Customer & Digital Experience

Marketers: The metaverse is coming

The metaverse and Web3 aren't here yet, but it's time to start thinking about the positive opportunities they might create as well as the negative risks.

Kim Davis | Jan 13, 2022 at 12:38 pm ET

Customer & Digital Experience

Respondology extends its brand protection to Twitter

A scalable solution to protect brands from toxic comments on social media extends its portfolio to Twitter.

Kim Davis | Jan 12, 2022 at 1:40 pm ET

Data

The ultimate social media guide to building your brand in 2022

In this webinar, find out how you can connect meaningfully with your target audience.

Cynthia Ramsaran | Jan 5, 2022 at 3:30 pm ET

Performance Marketing

Theorem adds creative optimization to its LinkedIn offering

Theorem now offers an audit of performance across digital channels to support the development of LinkedIn campaigns.

Kim Davis | Dec 15, 2021 at 10:52 am ET

Performance Marketing

Brand familiarity drives social commerce

Knowing about a brand makes shoppers overwhelmingly more likely to buy from that brand on social.

Kim Davis | Dec 10, 2021 at 9:46 am ET

Performance Marketing

Demandbase brings account-based advertising to consumer platforms

The ABM leader offers targeting on Facebook, Instagram, Twitter, YouTube and other platforms.

Kim Davis | Nov 22, 2021 at 2:02 pm ET

Customer & Digital Experience

Instagram adds text-to-speech to Reels experience

New features follow short-form video trends on social.

Chris Wood | Nov 12, 2021 at 2:43 pm ET

Performance Marketing

Facebook says short posts have the most views while hate speech drops on platform

The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.

George Nguyen | Nov 12, 2021 at 9:53 am ET

Customer & Digital Experience

LinkedIn is leaning into community

On the back iof a solid earnings performance, LinkedIn Marketing Solutions announces new features.

Kim Davis | Nov 10, 2021 at 12:06 pm ET

Customer & Digital Experience

Not the smoothest launch: Monday’s Daily Brief

A bumpy start for Mark Zuckerberg's Meta.

Kim Davis | Nov 1, 2021 at 9:34 am ET

Digital Transformation

Welcome to the Metaverse: Friday’s Daily Brief

Facebook survives the re-branding, but as just one subsidiary, alongside Instragram and WhatsApp, of the new company Meta.

Chris Wood | Oct 29, 2021 at 9:24 am ET
  • « Newer Articles
  • Previous Articles »

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.