Social media marketing
MarTech is your source for social media marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Social media is one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. More established platforms have also become more pay-to-play. Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers.
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Optimization science: Technology and brain science can drive performance
Harness the full potential of your martech solution by triggering brain responses.
Marketing budgets climb in 2022
Gartner’s 2022 CMO Spend and Strategy Survey suggests optimism in unpredictable times.
Public wants to know where brands stand on issues, surveys show
71% of US customers want companies to speak out on important issues.
Social media platforms see sales boost as pandemic shopping habits take root
Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds.
8 companies that use social media marketing effectively
Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration.
Good morning: Trust the experience
Gen Z audiences will trust an easier social commerce experience.
Why we care about social media marketing: A guide for brands
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape.
Will Elon Musk make drastic changes at Twitter?
Some say he is unlikely to do anything to jeopardize the value of his new acquisition.
Good morning: Elon Musk’s Twitter bid
Is Elon Musk's Twitter bid healthy for social media as a channel?
The best times to engage on social media
What content you publish on social media matters but when you publish it matters too.
Good morning: Living in a world without cookies
Will a cookieless internet seem strange? There are reasons to think so.
Does a Twitter Professional Account add value for brands?
Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert?
8 tips on how to handle negative Facebook comments
How do you manage negative postings on Facebook? Here are some tools and methods to help you alleviate the situation and win the battle against negativity.
Europe moves to end dominance of Big Tech
The Digital Markets Act will place restrictions on operations of the biggest tech "gatekeeper" companies and may force changes to their business models.
Facebook and Instagram get streamlined 3D ads
New integration with VNTANA allows marketers to upload 3D content and have it standardized for mass social consumption on Meta’s platforms.
Shopify rolls out Linkpop for social commerce and other updates for marketers
With Linkpop, Shopify streamlines creators and the products they promote to bring followers closer to purchase.
Russia increases isolation with Instagram ban
The ban on the social platform follows Meta's decision to allow calls for violence against Russian troops invading Ukraine.
‘Tech for Good’ offers a PR package to minority-led start-ups
Kite-Hill PR is offering a pro bono program to women/BIPOC/LGBTQIA-led technology start-ups.
Good morning: Let’s take a look at RU YouTube
Belarus-based Zorka.Agency shares data about what's engaging the attention of Russian YouTube users.
Become a metaverse marketing maven
Find out where you can get smart with online training on immersive media for marketing.