Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia's commitment to sustainability resonates with their customers.
About Rachel Benner and Hannah Post
Rachel Benner is a brand strategist based in New York City. Hannah Post helps brands discover and tell their stories in a more authentic and relevant way. Drawing from experience in marketing, Hannah brings storytelling to life across a constantly shifting competitive, cultural and technological landscape.