Welcome to the Golden Age of competitive research
One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying attention.
Amanda Farley is a marketer, performance strategist, and business success leader. She is VP of Growth at Aimclear®, a highly decorated, integrated marketing agency dominant in customer acquisition and winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing.
What happens post-conversion? It’s time we figure it out, together
The PPC industry is shifting its focus on not just what happens after the click, but what happens after the conversion.
Why agencies are feeling ‘meh’ about automation
Many agencies are too busy trying to keep up with daily demands, and finding talent to manage their current martech stack, to worry about AI right now.