Google is focused on Ether and Ozone rather than on Amazon
Google journeys into uncharted territory with offline TV efforts and disruptive purchasing habits – countering competition from Amazon.
Anders Hjorth is the author of the Search Strategies Report and the founder of Innovell, a digital marketing insights consultancy researching trends in digital marketing. As a pioneer in SEO, one of the first Google Advertising professionals and the co-founder of several agencies: Relevant Traffic (search marketing), BDBL MEDIA (biddable media) and AZNOS (content marketing), he has a broad and long-running experience across SEO, paid search, social media, content marketing and programmatic. Anders was also COO for GroupM Search across EMEA. Anders is also active as a member of various awards juries and advisory boards.
The time has come to optimize for IRLs rather than URLs
Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods.