Digital Transformation
How video creative platform Phyron uses AI to sell cars
New Toronto office brings automated videos to North American dealerships and manufacturers.
Digital Transformation
Digital Transformation news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful digital marketing and business transformation projects.
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Digital Transformation
How to drive email innovation with programmatic coverage
With so many customer touchpoints, email marketers need automated solutions to meet their needs.
Digital Transformation
Will Elon Musk make drastic changes at Twitter?
Some say he is unlikely to do anything to jeopardize the value of his new acquisition.
Digital Transformation
Why we care about AI in marketing
Learn what AI marketing is and why it's important.
Digital Transformation
Why website health is critical to demand generation success
Your brand's demand generation success relies on the strength of your site's technical foundation.
Digital Transformation
Good morning: Searching for the metaverse
Web searchers connect metaverse with videogame investments.
Digital Transformation
IAB Tech Lab announces ads.txt updates
New values for “ownerdomain” and “managerdomain” should clear up some key areas of the digital ad ecosphere.
Compliance
The Digital Markets Act will have downstream effects on marketers and consumers
Ripples will spread beyond the tech giants, but right now its hard to predict specific outcomes.
Digital Transformation
Valtech picks up a specialist digital healthcare agency
The Berndt Group adds to Valtech's digital transformation capabilities in the huge healthcare sector.
Digital Transformation
JANA Partners issues new public criticism of Zendesk
Zendesk shareholder JANA Partners continues its public feud with the CEO and Board.
Digital Transformation
5 tips to boost user adoption of new martech tools
Get your end-users on board and ready to embrace new solutions.
Digital Transformation
Is Nielsen’s prime time over? Purchase renews questions about products and long-term value
Buyers must deal with accuracy problems in Nielsen's primary product: TV ratings.
Digital Transformation
TrustRadius, Demandbase One announce intent integration
The ABM go-to-market platform will ingest intent data direct from the TrustRadius software review site.
Digital Transformation
Good morning: Demand for transformation
The latest from The MarTech Conference.
Digital Transformation
Breaking down the digital transformation of today’s customer journeys
Buyers are on “the customer journey of a lifetime" coming off of a two-year period where digital became dominant and relationships were forged behind screens.
Digital Transformation
Nielsen to be acquired by private equity consortium
Evergreen Coast Capital Corporation and Brookfield Business Partners will pay $16 billion for the ratings giant.
B2B Marketing
The B2B sales process is more effective now than pre-COVID
Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction.
Digital Transformation
Guide to what you missed at the fall 2021 MarTech Conference
We've taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions.
Digital Transformation
Getting back to basics: Marketing ROI
CMOs need to be accountable. That means knowing how to measure the outcomes of marketing spend.
Digital Transformation
Validity for Good uses email verification methods to deliver critical messages
The email marketing company is taking tools developed during the pandemic to get critical messages to Ukraine.