Digital transformation
MarTech is your source for digital transformation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Digital asset management (DAM)
Webinar: Transform your content operations with DAM
McCormick is transforming how product content is created and used across its organization with digital asset management.
10 rules for successful metaverse marketing
What you need to know before marketing in the metaverse.
Digital asset management (DAM)
6 strategies for using a DAM to manage modular content
Reusable blocks stored in a centralized DAM can scale and optimize your content creation.
90% of marketers say their CDP doesn’t meet current business needs
Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
What are your secrets to overcoming marketing challenges? Take our survey
Help us to better understand how marketers are responding to all of this change.
Casted adds firmographic data to its B2B video and podcast platform
Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.
Ruthless prioritization: The key to marketing momentum
In order to do our best work we have to stop spreading ourselves, our budget, and our team too thin.
Why marketers have a love-hate relationship with complexity
Henk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together.
How a smart email strategy helped Apple Rose Beauty thrive during the pandemic
The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.
Prepare for CDP implementation: Why you need to write CDP use cases
Sharpen focus during the consideration phase by organizing the tasks and goals that a new CDP can deliver on.
CTV overtakes mobile for global ad impressions
A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.
Online inflation is beginning to ease
The Adobe Digital Price Index sees ecommerce price increases finally slowing.
GA4: What marketers need to know for a successful transition
Marketers face crunch time with Universal Analytics officially sunsetting in July 2023.
Learning from M&T Bank at MarTech Conference: Have CDP use cases ready for a smooth transition
M&T Bank made sure they got the most out of their CDP by lining up use cases for omnichannel orchestration.
How Planful uses customer intent to speed up the B2B buying cycle
The financial planning platform is using customer reviews and downstream intent data to improve their ABM strategy and boost B2B marketing engagement.
Here’s how startups and small companies should build their marketing stacks
A guide to building your initial martech stack - the right way.
Good morning: Change is constant
And that's why the MarTech Replacement Survey is so important.
NBCUniversal launches self-serve programmatic ad portal for Peacock TV
Will give small- and medium-sized businesses easier access to ad inventory and measurement tools.
Yellow.ai launches low-code digital agents for swift deployment
Low-code installation is offered for Dynamic AI Agents tailored to specific verticals as well as to internal functions like HR.
Digital marketing’s contribution to company performance rated as down significantly
The 11% drop can be attributed to higher expectations and more advanced attribution analyses.
How video creative platform Phyron uses AI to sell cars
New Toronto office brings automated videos to North American dealerships and manufacturers.
How to drive email innovation with programmatic coverage
With so many customer touchpoints, email marketers need automated solutions to meet their needs.
Will Elon Musk make drastic changes at Twitter?
Some say he is unlikely to do anything to jeopardize the value of his new acquisition.
Why website health is critical to demand generation success
Your brand's demand generation success relies on the strength of your site's technical foundation.
Good morning: Searching for the metaverse
Web searchers connect metaverse with videogame investments.
IAB Tech Lab announces ads.txt updates
New values for “ownerdomain” and “managerdomain” should clear up some key areas of the digital ad ecosphere.
The Digital Markets Act will have downstream effects on marketers and consumers
Ripples will spread beyond the tech giants, but right now its hard to predict specific outcomes.
Valtech picks up a specialist digital healthcare agency
The Berndt Group adds to Valtech's digital transformation capabilities in the huge healthcare sector.
JANA Partners issues new public criticism of Zendesk
Zendesk shareholder JANA Partners continues its public feud with the CEO and Board.
5 tips to boost user adoption of new martech tools
Get your end-users on board and ready to embrace new solutions.
Is Nielsen’s prime time over? Purchase renews questions about products and long-term value
Buyers must deal with accuracy problems in Nielsen's primary product: TV ratings.
TrustRadius, Demandbase One announce intent integration
The ABM go-to-market platform will ingest intent data direct from the TrustRadius software review site.
Good morning: Demand for transformation
The latest from The MarTech Conference.
Breaking down the digital transformation of today’s customer journeys
Buyers are on “the customer journey of a lifetime" coming off of a two-year period where digital became dominant and relationships were forged behind screens.
Nielsen to be acquired by private equity consortium
Evergreen Coast Capital Corporation and Brookfield Business Partners will pay $16 billion for the ratings giant.
The B2B sales process is more effective now than pre-COVID
Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction.
Guide to what you missed at the fall 2021 MarTech Conference
We've taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions.
Getting back to basics: Marketing ROI
CMOs need to be accountable. That means knowing how to measure the outcomes of marketing spend.
Validity for Good uses email verification methods to deliver critical messages
The email marketing company is taking tools developed during the pandemic to get critical messages to Ukraine.
Cable TV subscriptions set to drop below 50% of all US households
Between 2016 and 2021 cable has lost more than 25% of all US households.