Content management systems (CMS)
MarTech is your source for content management (CMS) content. You’ll find various up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Digital experience is at the heart of modern marketing, and the CMS is the engine powering it. Digital no longer means just web, but a range of channels and today’s CMS needs to drive content to wherever the user is.
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AGI’s year of digital transformation
How the global food infrastructure giant reinvented itself as a content powerhouse.
Content management systems (CMS)
Create better digital experiences for your customers with headless and hybrid CMS
Join a live webinar to learn the trends and capabilities these systems provide.
Sitecore announces headless CMS offering
Experience Edge offers hybrid headless capabilities.
MarTech Minute: HubSpot launches CMS Hub, Foursquare and Factual join forces
A quick round up of the latest marketing technology news and announcements.
Salesforce launches hybrid Content Management System built to integrate with other platforms
Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce's headless APIs.
WordPress, Google team on new CMS and monetization for local news publishers
The platform will offer "out-of-the-box integrations" with various ad and subscription systems, including Google's.
10 trends in digital content for 2019: Management is vital to success
Technology will transform managing and optimizing content archives from an overwhelming chore to a lucrative discovery and revitalization.
MarTech Today: Oracle adds clouds, Sendwithus’ GDPR-compliant CMS & the status of header bidding
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Oracle adds clouds for analytics, segmentation and loyalty Apr 10, 2018 by Barry Levine The new Oracle Infinity is the company’s first web/app analytics platform, and the new CX Audience […]
Sendwithus launches GDPR-compliant, cloud-based email CMS
Dyspatch was made specifically to help enterprises manage their transactional emails on a large scale.
MarTech Today: Watson helps native ads, ‘AMP is a lie’ & using content management martech
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Watson helps AdYouLike screen content for native ads Jul 14, 2017 by Barry Levine The UK-based ad platform, now expanded to the US, says this is the first native ad job for […]
Learning to use content management martech is biggest educational need for marketers
Content Marketing Institute's latest survey aims to better understand how content marketers are managing their content strategy.
MarTech Today: ‘Beacons are dead,’ Return Path buys Email Copilot & mistakes that will derail your CMS
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: ‘Beacons are dead,’ says CEO of a retail analytics firm Nov 29, 2016 by Barry Levine The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their […]
PostUp adds the ability to automatically assemble emails through your CMS
The email service provider also now supports push notifications for email subscribers.
MarTech Today: Location intelligence enters mainstream, 6 content management systems compared & more
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Two announcements show how location intelligence and proximity are entering marketing mainstream Aug 4, 2016 by Greg Sterling Gimbal and Swirl tools designed for marketers, not developers or IT departments. Data […]
Marketing Day: Verizon To Buy AOL, What Counts As A Video View & A “State Of The Web” CMS Report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Report: 78.8% Of Site Owners Use WordPress For Content Management
CodeGuard's "State of the Web Report" found a large majority of its 250,000 SMB sites use WordPress over Joomla, Drupal and others.