How AI impacts the customer experience, when it’s done well
This insightful conversation about the current uses and future applications of AI in marketing was recorded at the Spring 2024 MarTech Conference.
Staff
Mike Pastore's latest articles
Understanding customer identity without third-party cookies
Angelina Eng from the IAB and Ken Zachmann, CEO, Diverge Digital Media, discuss issues around customer identity without third-party cookies
Modern email marketing: Data privacy, bulk email restrictions and more
From the Spring 2024 MarTech Conference, our experts lead a lively discussion about email marketing.
Do CMOs really understand how their teams use martech?
And how much does it matter if they don’t?
Content management systems (CMS)
Webflow adds AI-driven personalization with Intellimize acquisition
Webflow's vision for a Web Experience Platform empowers marketing teams.
As lead gen grows on social media, marketers discuss what’s working
Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they?
Marketing artificial intelligence (AI)
AI in marketing: Examples to help your team today
It's not a question of 'if' AI will deliver value for your team, but 'where.' Here are areas and functions to consider.
If you’re marketing on ‘Email Island,’ don’t get yourself voted off
Who can email marketers trust when email providers, email users and even their own sales team seem pitted against them?
CRM and marketing automation: The challenges and benefits of integration
These foundational elements of the martech stack work better together, if you get the integration right.
Can a programmatic approach bring efficiency, savings to B2B lead gen?
B2B lead generation is often a time-consuming, manual process. Maybe it’s time to re-think how it’s done.
Sendoso acquires Alyce, as gifting, direct mail platforms consolidate
Remote work presented challenges for direct mail. Can AI make a difference?
The secrets of effective leadership
Discover the secrets behind exceptional leadership skills and how you can apply them to your role in the marketing industry.
Ruth Stevens: Spotlight on the expert
Like many in B2B marketing, Ruth Stevens didn’t intend to make it her career, but she found it fascinating once she got there.
Email automation tools for the savvy marketer
Discover the email automation features you need and how AI will change them going forward.
Open-source customer data platforms: Can you unleash your data for less?
Is an open-source CDP right for your organization? That depends.
6 marketing books to read in 2024
Start the new year off with a good read about our favorite aspect of business: Marketing. These books each offer a unique insight into how it works.
Campaign management software: What can it do for you?
Streamlining the management of campaigns saves time and increases agility, but you're unlikely to find one solution that fits all of your needs.
Lead generation and marketing automation: How they work together
Marketing automation allows you to maximize the efficiency and results of your lead generation programs.
ANA study finds 25% of programmatic ad dollars are wasted
Only $0.36 of each $1.00 that goes into a DSP reaches a consumer, the study found.
Email marketers may be hit by Google’s mass account removal
Google is going to eliminate email accounts that have been inactive after two years which could help some marketers and hurt others.
How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey
Spend a few minutes to help us all understand what the past year meant for marketers and their careers.