What’s next for Google’s third-party cookie saga?
A conversation with Konrad Feldman, CEO and co-founder of Quantcast, about where the cookie saga goes from here.
Spy on Any Website
Google’s decision to leave third-party cookies up to the user was the latest twist in a long saga for the online advertising industry. But it won’t be the last.
We still don’t know how exactly that’s going to happen and what the impact will be when it does.
And there’s plenty of online advertising being done without third-party cookies, which were previously removed from other browsers and platforms.
To sort through where we are and we might be going, I sat down with Konrad Feldman, CEO and co-founder of Quantcast.
Our 12-minute conversation covers topics like
- Konrad’s advice for marketers and advertisers moving forward.
- Where Google takes things from here.
- How Google’s antitrust issues impact the path forward.
- The big topics of conversation in online advertising beyond third-party cookies as we move into in 2025.
Don’t miss an episode of the MarTech.org podcast. Paste this link into the podcast app of your choice, follow MarTech.org on YouTube or visit the podcast page of the MarTech website.
Dig deeper: It’s time to re-think our rejection of third-party cookies
MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
View Author Profile
Add us as a preferred source on Google
Google's "preferred sources" feature allows users to customize their search results by selecting news outlets they want to see more often in the "Top Stories" section.
Add Martech NowRelated Articles
We all know generative AI can help us research and create content, but what are the other applications of AI marketers are exploring?
Read More
Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re looking for in the first place.
Read More
We gathered email marketers for an online Coffee Talk about the state of their industry. This is what they had to say.
Read More
How are B2B marketers using all of this data? Where do they get it? How do they choose data providers? Let's get some answers.
Read MoreRelated Articles
We all know generative AI can help us research and create content, but what are the other applications of AI marketers are exploring?
Read More
Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re looking for in the first place.
Read More
We gathered email marketers for an online Coffee Talk about the state of their industry. This is what they had to say.
Read More
How are B2B marketers using all of this data? Where do they get it? How do they choose data providers? Let's get some answers.
Read More