What did marketers and marketing ops professionals learn in 2024?

What did you learn about marketing and marketing operations in 2024? How did you grow your skills?

And what do you plan to learn in 2025?

Tools like generative AI give marketers numerous opportunities to expand their knowledge, from running simulations to taking an in-depth look at segmentation.

There was a new focus on email deliverability in 2024, thanks in large part to new restrictions on bulk email from Google and Yahoo.

But there are also more than 14,000 martech solutions out there now, and each one is an opportunity for users to learn a new tool or learn a new feature, trick or application of an existing one. 

We want to know what you learned in 2024, so we’ve created a very brief survey for the MarTech community. It’s simple:

• Share with us what you learned as part of your marketing and marketing operations role.
• Tell us what you want to learn in 2025.
• Tell us who you are.
• Tell is if we can use your answer in an upcoming content piece if we decide to create one.

Most importantly, this is an opportunity to inspire your peers. By sharing what you learned, you will ignite curiosity in others.

Remember, learning is better when we do it together.

Here’s the link to the brief survey: https://forms.gle/1sVhXodBshLQ5UDH8