Data Cloud represents the ‘biggest upgrade’ in Salesforce history
Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots.
Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots.
Kim Davis | Sep 17, 2024 at 10:53 am ETB2B marketing is at the center of product announcements at Oracle CloudWorld, especially focused on Oracle Unity CDP.
Kim Davis | Sep 12, 2024 at 9:00 am ETCustomer journey orchestration
Eligible start-ups are offered a structured four month free trial of the customer engagement platform while any company can get a 14 day free ride.
Kim Davis | Sep 5, 2024 at 10:23 am ETConsumers and ecommerce brands agree the sector's outlook is positive. But they part ways when it comes to what makes a good shopping experience.
Kim Davis | Sep 4, 2024 at 10:59 am ETAdtech platform Quantcast is back in education mode, explaining to customers that Google has not saved cookies. They're going away and something will replace them.
Kim Davis | Sep 3, 2024 at 11:40 am ETExpect to see very soft growth in onlines sales in the upcoming holiday season — but here are some ways brands can win.
Kim Davis | Aug 29, 2024 at 11:48 am ETThe lawsuit alleges illegal monopoly practices related to local search and local search advertising.
Kim Davis | Aug 29, 2024 at 10:38 am ETWorkfront Planning, new from Adobe, joins the dots between upfront campaign planning and record creation and work execution.
Kim Davis | Aug 28, 2024 at 1:18 pm ETMarketing artificial intelligence (AI)
Composable CDP Hightouch has a new solution supporting data-driven customer engagement at the individual level. UPDATED with comments from Hightouch and independent experts.
Kim Davis | Aug 27, 2024 at 2:15 pm ETThe White House is mobilizing to tackle poor corporate CX practices. InMoment identifies key areas to tackle.
Kim Davis | Aug 26, 2024 at 1:09 pm ETWho is that new face in the big tech C-Suite? Oh, don't worry, just some regulator from Europe.
Kim Davis | Aug 23, 2024 at 9:30 am ETWhen parents and children watch ads on CTV together, there's an impact on engagement.
Kim Davis | Aug 20, 2024 at 10:54 am ETThe protocols and solutions developed by IAB Tech Lab to make compliance with privacy regulations easier have been expanded to cover 14 more U.S. states.
Kim Davis | Aug 15, 2024 at 1:18 pm ETIf applications like CDPs and customer engagement platforms rely on data in data warehouses, what are the broad implications for the martech stack as a whole?
Kim Davis | Aug 15, 2024 at 11:40 am ETCustomer journey orchestration
The composable CDP is discussed everywhere. More attention needs to be paid to composability in the customer engagement space.
Kim Davis | Aug 13, 2024 at 9:30 am ETMarketing artificial intelligence (AI)
Echo AI's technology is helping Centerfield turn a jumble of unstructured verbiage into actionable customer data.
Kim Davis | Aug 9, 2024 at 3:02 pm ETBig changes are afoot in the martech space under the broad term 'composability.' One of the first categories to be impacted is the CDP.
Kim Davis | Aug 7, 2024 at 12:49 pm ETMarketing Ops isn't marketing? It depends on what you mean by "isn't."
Kim Davis | Aug 6, 2024 at 11:08 am ETA new report from Bluecore shows up to 85% of visitors to ecommerce sites going unidentified and therefore hard to connect and engage with.
Kim Davis | Aug 2, 2024 at 9:33 am ETThe online survey and feedback specialists are offering a packaged customer experience suite.
Kim Davis | Jul 30, 2024 at 1:01 pm ETFrom a dramatic takeover of Milan Design Week to a literally touching experience with new music, this agency creates activations for the physical-digital world.
Kim Davis | Jul 25, 2024 at 2:28 pm ETB2B marketers would love to know where their ad dollars are performing efficiently. Channel99 is trying to take the guesswork out of it.
Kim Davis | Jul 24, 2024 at 10:50 am ETIn a surprise move, Google announced that Chrome users will have choices going forward that include the third-party cookie experience. More UPDATES.
Kim Davis | Jul 23, 2024 at 9:57 am ETSalesforce Data Cloud is raining personalized experiences on Principal Financial Group's B2C and B2B2B businesses.
Kim Davis | Jul 19, 2024 at 2:38 pm ETMarketing artificial intelligence (AI)
But the U.S. leads the world in something closer to full implementation, reports SAS.
Kim Davis | Jul 17, 2024 at 2:02 pm ETContent management systems (CMS)
Optimizely makes its headless CMS offering fully available as a SaaS option.
Kim Davis | Jul 17, 2024 at 11:13 am ETKomo is bringing customer engagement activations to huge events like Comic Con but also to sports, shopping centers and media broadcasts.
Kim Davis | Jul 16, 2024 at 12:45 pm ETA convergence of first-party based display advertising and content syndication creates what Pipeline 360 is calling 'branded demand.'
Kim Davis | Jul 16, 2024 at 10:58 am ETContent experience platform Uberflip becomes part of PathFactory's B2B content offering.
Kim Davis | Jul 15, 2024 at 11:52 am ETDiversity and inclusion in marketing
Octavia Goredema says that Black women founders seeking capital mustn't be discouraged by depressing statistics.
Kim Davis | Jul 12, 2024 at 12:59 pm ETClaravine will now provide marketing data standardization within Snowflake AI Data Cloud.
Kim Davis | Jul 11, 2024 at 11:33 am ETOn, on again and now off. Alphabet and HubSpot are not doing a deal. Sources say.
Kim Davis | Jul 10, 2024 at 4:28 pm ETFrom part-time administrative marketing assistant to DAM AI expert working in the trenches of major asset management projects: Michelle Tackabery's journey.
Kim Davis | Jul 2, 2024 at 11:51 am ETAsk experts about ad fraud and you will get a mix of actionable advice and skepticism about whether anything can be done.
Kim Davis | Jun 26, 2024 at 1:56 pm ETDiversity and inclusion in marketing
Phil Schraeder of GumGum talks about being a gay CEO and how brand values should amount to much more than hanging a rainbow flag out for Pride Month.
Kim Davis | Jun 25, 2024 at 12:44 pm ETMarketing luxury goods like handbags and watches requires a means of sourcing those goods — and telling if they're real or fake.
Kim Davis | Jun 21, 2024 at 1:48 pm ETIt's a big development in the (soon to be) post-cookie advertising landscape and can be seen as leapfrogging over Google's Privacy Sandbox.
Kim Davis | Jun 20, 2024 at 12:00 pm ETMarketing artificial intelligence (AI)
Content as a commodity for auto dealers? Customers hunting auto inventory across countless websites? That may be the present, but Constellation wants to change the future.
Kim Davis | Jun 18, 2024 at 3:26 pm ETMarketing artificial intelligence (AI)
A new report from Twilio Segment finds company directors optimistic that AI stratgeies can help beat their competitors.
Kim Davis | Jun 18, 2024 at 10:58 am ETMarketing artificial intelligence (AI)
Reflections on the fate of generative AI sparked by recent conversations at Salesforce Connections and PegaWorld.
Kim Davis | Jun 14, 2024 at 12:40 pm ET