Barry Schwartz
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About Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

Barry Schwartz's latest articles

Marketing management

Marketing Day: February 7, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Launches AdWords Enhanced Campaigns To Reach More Mobile Users Google announced a new way for advertisers to create campaigns within their AdWords network. Google is calling this AdWords Enhanced Campaigns. […]

Marketing management

Marketing Day: February 6, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: US December Smartphone Share: The Apple-Samdroid Battle Continues This afternoon comScore released data on December US smartphone market share. The story is the same as in previous months. Android and iOS […]

Marketing management

Marketing Day: February 5, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Instagram No Longer A Mobile-Only Social Network: The Feed Makes Its Web Debut Instagram originally launched as an iPhone-only application. Then came Android, then web-profiles. Now Instagram has become a social […]

Marketing management

Yahoo Executive Shashi Seth Leaves The Company

Kara Swisher reports Shashi Seth, a top Yahoo executive who ran Yahoo Search for almost three years and more recently was in charge of the Connections Business Unit at Yahoo is no longer at the company. Marissa Mayer, Yahoo’s CEO, reportedly sent out a memo to the Yahoo team about Shashi Seth departure. Seth posted […]

Marketing management

Marketing Day: January 8, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Gurus, Mavens & Ninja Galore: Just What Are Social Marketers Calling Themselves These Days? A recent post from B.L. Ochman on Ad Age took a look at the semantics behind the […]

Marketing management

Marketing Day: January 7, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Facebook Mobile Ad Revenues Now 20 Percent Of Total According to financial analysts Facebook Q4 revenue (including payments, fees) could reach $1.5 billion. Search and social marketing platform Kenshoo says […]

Marketing management

Marketing Day: December 31, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Land’s Most Read Stories Of 2012 What were our most popular stories on Marketing Land over the past year? Below, the news stories that were published in 2012 that were […]

Marketing management

Marketing Day: December 28, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Why Instagram’s Reported Drop In Daily Users Is Probably Not Due To Terms Of Service “Revolt” Wow, big news! Instragram has lost 25% of its daily users. A “revolt” declares the […]

Marketing management

Marketing Day: December 27, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Is Google Using AdWords Express Budgets To Promote Google+? Google now offers small businesses using its AdWords Express service a way to promote their Google+ pages seemingly everywhere but on Google+ […]

Marketing management

Marketing Day: December 26, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook To “Vigorously” Defend Instagram Against Suit Over Terms Of Service If you wondered whether Instagram’s apology and revised new terms of service mollified all of the user anger out there, […]

Marketing management

Marketing Day: December 24, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Santa Tracking Explained: Why NORAD & Google Show Different Locations & Gifts Delivered Formerly partners, both Google and NORAD are going head-to-head this year in Santa tracking. Already, people are wondering. […]

Customer experience

The Top Apple iOS Apps Of 2012

Apple has released their top apps of 2012 for the App Store in iTunes, you can access the list in iTunes by clicking here. The top free apps for 2012 in the App Store are: (1) YouTube (2) Instagram (3) Draw Something Free (4) Flashlight (5) Facebook (6) Pandora Radio (7) Temple Run (8) Pinterest […]

Marketing management

Google Apps For Business Drops Free Version

Google announced they have dropped the free version of Google Apps For Business. Previously, Google Apps for Business had two versions: (1) A free version that mimicked the same feature set and size requirements of a free Gmail account. (2) A paid version with larger storage, better support and more features. Now, Google Apps for […]

Marketing management

Marketing Day: November 15, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Test Lets Users Share On The Go With A Mobile Web Share Button It quite surprising that mobile Facebook users haven’t been able to share articles on mobile devices. Facebook’s […]

Marketing management

Marketing Day: November 14, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Tune Out Your Friends & Tune Up Brands With Facebook’s New “Pages Feed” Sick of all your friends pictures of pets, babies and food? Facebook’s here to help. Today a new […]

Marketing management

Marketing Day: November 13, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Two Helpful Add-Ons For Measuring Video Campaign Success Even with the lean-back nature of online video, it can be a great channel for branding a product or service in the minds […]

Marketing operations (MOps)

Adobe AdLens Integrated With Adobe SiteCatalyst

Adobe AdLens is now integrated with Adobe SiteCatalyst. You no longer have to export and import data between the programs, it can now be done automatically between the two programs. Adobe AdLens helps you manage and optimize search, display and social advertising as a unified campaign. Adobe SiteCatalyst, a real-time web analytics program that helps […]

Customer experience

Up Close With Google’s New YouTube App

Google has launched a new iOS YouTube app, that is now available in the App Store as a free download by clicking here. The announcement of a new YouTube app prior to the release of iOS 6 later this month, is not unexpected. As you may know, Apple decided to drop the YouTube App as […]

Marketing management

Marketing Day: September 10, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Display Advertising: Who’s Who And What’s What In This Ever-Changing Space I am sure you have heard the expression “the only constant in life is change”. If you make a living […]

Performance marketing

Twitter Prompting Users To Advertise On Twitter

Twitter is now prompting ordinary Twitter users to advertise on Twitter. About ten minutes ago, I went to Twitter.com and I was greeted at the top of my timeline with a message from Twitter to try out their advertising options. The message read, “Advertise on Twitter,” followed by “grow your followers and help them spread […]

Performance marketing

LinkedIn Redesigns Company Pages

LinkedIn announced they have made a major design revamp to the company pages. Company pages are special landing pages within LinkedIn that add more information about the companies people work at. The redesign is aimed to give the company pages a much more professional look and provide clearer and better information about the company. Here […]

Marketing management

Marketing Day: August 28, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Drops Client Source Data By Stripping Out The “Via” Tag In an effort to create a uniform, homogeneous environment, Twitter has yanked Tweet data that shows the particular Twitter client […]

Marketing management

Marketing Day: August 10, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: DISQUS Challenges AdSense & Acquisio Buy ScienceOps; Microsoft Opts-Out Of Advertising Microsoft is not so quietly deciding to opt-out of advertising, while DISQUS is stealthily building an alternative to […]

Marketing management

Marketing Day: August 9, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Study — Perhaps Flawed — Finds Sharing Much Higher On Twitter & Facebook, But Why Google+ Is Still Worth The Time How popular is Google+? We could have the debate over […]

Marketing management

Marketing Day: August 8, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: 40% Of Top Brands Have Adopted Instagram Thanks to Instagram’s rapid growth to over 80 million users, marketers are finally getting on board the social app. A recent study by […]

Marketing management

Marketing Day: August 7, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Wither Google TV: Nearly Two Years Later, It Still Awaits Hulu Plus Did you hear the news? Hulu Plus made it to Apple TV last week. Did Hell freeze over? No. […]

Marketing management

Marketing Day: August 6, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: iOS 6 Drops YouTube App; A Boon For Google? Apple released beta 4 of iOS 6, their latest iPhone and iPad OS, to developers today, and one glaring omission in the […]