Microsoft Q4 2012 Earnings: Online Advertising Revenue Up 12%
Microsoft posted their fourth-quarter 2012 earnings for the year today, boasting 7% increase in overall revenue and a 12% increase in operating income. Microsoft, for the first time in a long time, reported a net loss of $492 million due to a large acquisition. The online service department, which consists of Bing, saw a 12% […]
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Microsoft posted their fourth-quarter 2012 earnings for the year today, boasting 7% increase in overall revenue and a 12% increase in operating income. Microsoft, for the first time in a long time, reported a net loss of $492 million due to a large acquisition.
The online service department, which consists of Bing, saw a 12% increase in advertising revenue, which Microsoft says was driven by “improvement in search.” Revenue for the online service division grew 8% for the fourth quarter and 10% for the full year. While Bing organic U.S. search market share was 15.6% for the month of June 2012, up 120 points from the prior year period.
The operating loss for the online service division improved, with a loss improvement of about $266 million or 36%.
Here is the revenue and income/loss by division at Microsoft:
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.
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