Marketing Day: December 27, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Is Google Using AdWords Express Budgets To Promote Google+?

  Google now offers small businesses using its AdWords Express service a way to promote their Google+ pages seemingly everywhere but on Google+ itself, which Google reasserts should be an ad-free zone. That omission may make these ads less effective for those seeking new customers or followers to their Google+ pages. Meanwhile, the push gets those same […]

• Looking Back Over 2012 Through Tweets

  2012. Wow, what a year. The world didn’t end, yet. For me, this year was quite different from those in the recent past. I experienced several personal milestones, enjoyed a lovely editorial year (my first with Marketing Land) and my agency continued to grow in spite of my absence for part of the year. Here’s […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• What’s In Your 2013 SEO Playbook?
• How To Build A Better B2B SEO Strategy In 2013
• Yahoo Testing A New Home Page Design

Online Marketing News From Around The Web:

Blogs & Blogging

• Why Local Blogging Works, Small Business SEM

Business Issues

• Yahoo’s Mayer Hoping What Happens With Big Advertisers at CES Doesn’t Stay in Vegas, AllThingsD
• Apple CEO Tim Cook’s 2012 salary drops 99% without stock awards, appleinsider.com
• Is Google Concerned About Amazon Eating Their Lunch?, SEO Book.com
• Nielsen Buys Arbitron, Silences Competition, MarketingVOX

Content Marketing

• 8 Content Marketing Trends for B2B, Social Media Examiner
• Content Brainstorming Tools for 2013, Vertical Measures

Domaining

• 10 Questions to Ask a Domain Broker, Elliot’s Blog

General Internet Marketing

• Which Data Matters Most to Marketers? Take the Survey!, SEOmoz

Mobile/Local Marketing

• Verticals Ramp Up Year-Over-Year Mobile Ad Spending in Q3, eMarketer

Social Media

• Twitter has added new (and very nice) background formatting options, MÄÅris Antons
• Facebook Still Top Social Site for Sharing Product Info, eMarketer
• Netflix ‘Social Features’ Coming To U.S. In 2013, Once President Signs Bill, TPM Idea Lab
• Why we love to hate Myspace, The Verge