MarTech » Marketing management » Marketing Day: January 8, 2013

Marketing Day: January 8, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Gurus, Mavens & Ninja Galore: Just What Are Social Marketers Calling Themselves These Days? A recent post from B.L. Ochman on Ad Age took a look at the semantics behind the […]

Barry Schwartz on January 8, 2013 at 5:05 pm | Reading time: 4 minutes

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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Gurus, Mavens & Ninja Galore: Just What Are Social Marketers Calling Themselves These Days?
A recent post from B.L. Ochman on Ad Age took a look at the semantics behind the jobs titles of those working in social media. Using FollowerWonk, Ochman pulled the precise titles of anyone that worked in a field related to social media. The overall results showed 181,354 users that were on Twitter with the phrase “social […]
Google’s Share Of Social Logins Gaining On Facebook (But Not On Mobile)
Facebook continues to be the dominant platform for websites that offer social logins, but Google is gaining ground in the latest report from Janrain. The company says that Facebook’s overall share of social logins fell to 49 percent as of Q4 2012, down from its all-time high of 54 percent in Q3. Google was the […]
Why People Hate SEO
Every few months, someone seems to attack search engine optimization. SEOs are often quick to rise in defense of their profession. I’ve done that plenty myself, in the past. But a barrage of recent cold-call SEO pitches in my inbox even has me hating SEO. Of course, I don’t really hate SEO. That’s because I […]
How To Brainstorm With Anyone, Anywhere, Anytime
There’s no one-size-fits-all approach to marketing; so, why should brainstorming be any different? An effective content marketing strategy requires creativity. You have to be able to “cut through the clutter” and stand apart from everything else on the Internet demanding attention. Ideas for how to best capture your audience’s attention aren’t always going to come […]
No More Juggling Pages Manager & Facebook Ads: Advertisers Can Now Create Posts Directly In Ad Tool
A new Facebook feature that will save Advertisers time and headaches has been released according to aimClear. Merry Morud discovered the new feature that allows advertisers to create a post on the fly directly from within the Ad Tool. Previously advertisers could only send traffic to a post that currently existed. This was a bear […]